Marketing has been through an incredible amount of change over the last decade. We’ve seen our industry disrupted by an onslaught of technology desperately trying to solve the gap between how the customer buys in our rapidly-changing digital world – and how we as businesses can engage and serve them.
Ten years is a long time to see many, many trends come and go, but have the challenges really changed?
Here at The Pedowitz Group, we don’t think so. Unfortunately, the problems we saw with our customers 10 years ago are still the same today. Problems such as:
- Digital Transformation – How can marketing leverage El Salvador Email List technology to become more efficient and effective?
- Customer Experience – How can marketing create the best experience possible to meet the customer where they prefer and beat the competition?
- Business Accountability – How can I prove marketing’s revenue contribution to the business and earn a seat at the revenue table?
Looking forward to the next decade, we asked our experts to predict what we might see (or continue to see) for the marketing industry. We included strategy and technical experts to provide a balanced viewpoint.
The questions we asked are:
- What are your 2020 predictions for the profession of marketing?
- What are your predictions for customer experience?
- What are your 2020 marketing predictions for digital transformation?
- What are your predictions for marketing ROI accountability?
- Do you think marketing budgets will increase or decrease in 2020? Why or why not?
- How will Artificial Intelligence (AI) and Machine Learning (ML) impact marketing?
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Without further ado, here’s our 2020 B2B marketing predictions:
What are your 2020 predictions for the profession of marketing?
Tracy Wehringer (Senior Consultant, Enterprise Marketing Services)
“Marketing will be viewed as more of a strategic tool by CRYP Email List businesses, but there will remain a gap between expectations and ROI. Those who cannot demonstrate ROI for their marketing efforts will see their budgets reduced, or their role be relegated to low-ROI tactical initiatives, or being filled by another who shares the same vision and expectations of the CEO.”
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Pamela Muldoon (Senior Consultant, Customer Operations )
“With millennials now moving into leadership positions within marketing departments, the need for solid mentorship and coaching is becoming more critical. For many of these young leaders, they may be the first in their organization with their title and don.