Knowing the location of a website visitor will change the “Game” for marketers. “by going online, we can individually track the customer shopping process, optimizing it step by step,” explains bart heilbron, ceo and co-founder of blueconic. “however, we have…
Increase Conversion Rates With Website Personalization
Current studies show that 40% of consumers shop more from retailers that provide a personalized shopping experience across channels. In addition, nearly three-quarters or about 74% of online consumers become bored with websites with unattractive and impressive content. Obviously, a…
Why Are Digital Marketing Campaigns in Vietnam Not Effective?
Let’s look directly at the situation: vietnam’s digital marketing market is still very young. Using credit cards to pay for online shopping is a very difficult thing for vietnamese people. The question is, why are digital marketing campaigns in vietnam…
3 steps to
Everyone has heard the saying: the customer is always right. But we all know real life isn’t always that simple. For e-commerce companies that often rely on customer return, customer satisfaction can be a rather difficult and complex endeavor. Wholeheartedly…
How Can I Find Out How People Discover My Website and Keep Them Coming Back?
The report from google analytics’ keywords shows you how well your search engine keywords, search terms are delivering traffic to your website, and your search engine marketing efforts. Pay attention to google analytics’ referral report. The referrer came to your…
10 essential questions when using Google Analytics
In many ways, google analytics is like the eyes and ears of your website. This popular free tool automatically collects useful data for you, so you can better understand, serve, and build your online audience – your customers. The biggest…
Each page should have a unique meta title
Unique meta titles help search engines understand that the content on your website is also unique (+ improved click probability if not all meta titles are the same). If your website has hundreds or thousands of pages, it may seem…
How to write a good meta title
At the beginning, we already mentioned that the target or SEO addresses are one of the critical elements of SEO optimization – both from the user’s point of view, as well as from Google’s bots. The most enticing thing about meta…
Meta title – what it is and how to write it correctly
A meta title, also known as a page title or SEO title, refers to the clickable text displayed in Google’s search engine and browser tabs. The title tells us the main topic of the website or the subpage that awaits us…
Meta data – what is it and how does it affect SEO
Meta data is small pieces of code that tell search engines (eg Google) important information about your website – eg. how it should appear to your visitors and how it should look in Google results. Almost every page has its own…
Joomla SEO optimization – 6 tips for better positions
If you own or manage a Joomla website, then you must understand the importance of constantly optimizing and adjusting your SEO strategy to achieve the desired results in search engines. In other words – only good SEO optimization will help you get the…
The influence of anchor text on SEO optimization
Google uses anchor text to help it understand what your page is about and at the same time which keywords to rank for. How do we know that? It’s all written in Google’s original algorithm paper. If, for example, linked…