5 Ways to Help Clients Turn Their Guest Blogging Into Science

 

 

I admit our expectations were high. When I bought my 8 year old a magic science kit a few years ago. We nearly ripped the thing out of the packaging in a rush to see for ourselves. What “unleashing the assistant inside” would be like.

It looked like this: a chalky white mixture of citric. Acid, baking soda, and water gurgling through a test tube for a few seconds. Who would have thought that we would need to spend time on the instruction manual. What about the eruption of color-changing foam on the horizon?

Likewise, when it comes to executing guest blogging strategies on behalf of clients, it can be tempting for marketers to focus on  end results (e.g. website traffic, audience, authority, backlinks) and glossing over what precedes that magical finish.

1. Adopt a “it takes a village” mentality

When it comes to content marketing efforts undertaken on behalf of clients, I believe it takes a village for a guest blog post to be successfully on a relevant and authoritative industry site. By village, I mean different Ecuador Mobile Number List departments (SEO, content, social, marketing, etc.) collaborating to approach content development from a holistic perspective rather than viewing it as an initiative undertaken by one department or function.

 

Instead of limiting ourselves to a siled approach that assigns SEO one task, social media strategists another, and content writers yet another, we outline where and how it makes sense for each client’s guest blogging strategies. .

Let’s say a client aims to position their brand as a well-known name in an industry. To achieve this level, our social and SEO teams can collaborate to identify target posts and relevant industry sites with which to pitch a post idea.

Here’s a look at some of the tools we’ve used to identify guest blogging leads:

Click to enlarg

This screenshot shows results for the keyword “B2B Marketing”. To streamline results, filter by content type. (This example shows blogs and guest posts, but you can search for infographics, interviews, etc.) By clicking “Show Sharers” you can view a selection of users who have shared the post on Twitter.

Our content team then contacts the identified target publication or industry websites, proposes topic ideas, creates the content and works with the necessary approvals (client and industry site) to schedule the publication of the article.

 

Takeaway: Collaboration is key to an effective guest blogging strategy. As Cory Collins pointed out in this Search Engine Watch article on add-on marketing, “The more we work together, the better we all do.”

2. Develop a process

What is a no-process guest blogging strategy? Much more work than necessary.

Let’s take a look at an example:

Our client in the manufacturing industry aimed to increase their website visibility and gain exposure in the industry by placing guest posts on third-party sites. Our process for growing its audience through social media and relevant industry sites looked like this:

Planning to promote the post through different social platforms allowed us to not only generate exposure and visibility on behalf of our client, but also identify additional leads based on who shared the post.

Takeaway: As with any process, the more you go into it, the more Cryp Email List refined it becomes. The key is to develop a robust, systematic approach that keeps everyone involved in the process organized and on task.

3. Cultivate relationships

Recently, at a quarterly meeting, a client’s vice president of sales mentioned that he wanted to make it. A priority to develop a relationship with a well-known publication in his industry. Placing content on the site of this particular publication, which publishes. A quarterly magazine, weekly newsletter, and blog, would not only expos. E our client to hundreds of other businesses in the space. But would also help establish professional ties within this business community.