6 Linking Techniques That Will Help Your Content Get Ranked

Content marketing and SEO live in parallel universes. Quality content is usually optimized for search simply because of its high quality and quantity.

The problem arises, however, when content marketers lose sight of their goals and, as a result, fail to get a proper perspective on the techniques that support the findability of quality content. Your content marketing goals should guide your content marketing practices and techniques.

As Joe Pulizzi explained, you can have a number of overall business goals in content marketing.

The concept of linking opens up a huge box of worms, both in the content marketing and SEO worlds. Content marketers may object to links altogether, declaring them to be part of the black hat SEO underworld. SEO marketers, on the other hand, can secretly research links and buy links surreptitiously.

Regardless of the polarized opinions on the matter, links really are part of content marketing and SEO because:

  • Unless your content is linked, related and contains links, it is not ranked.
  • If it is not classified, it is not found.
  • If not found, it is not read.
  • And if no one is reading your content, what is the purpose of content marketing?

Linking is an integral part of content  creation. Poor linking practices can mean your Ecuador Mobile Number List content never ranks or is found. Worse still, misguided linking practices can result in a linking penalty.

Here are the six things every content marketer should know about linking techniques.

Co-quoting isn’t the sexiest technique on the planet, but it’s a very good technique. Moreover, it promises to dominate the future of SEO.

SEO co-citation happens when your brand is but not linked. Since Google tracks brand mentions and not just direct links, you can increase your site’s authority, ranking, and recognition when you get more brand mentions.

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Co-citation can even occur when Website 1 is to Website 2 and Website 3, which confers authority from Website 2 to Website 3 even though the two are .

Have I confused you again?

The co-citation and its cousin co-occurrence are a bit Cryp Email List mind-boggling. Fortunately, it is quite easy to grasp the application.

Here’s what you need to do: Mention other brands and sites in your content even if you don’t link to them.

Now, to be clear, it’s usually best to link to such sites But if linking is not optimal or possible, co-citation is an appropriate method to improve ranking and authority.

Here are the times when co-citation can benefit your site:

  • Guest Blogging – Mention your site and/or brand name.
  • Social media posts – Google indexes brand mentions on social platforms.
  • Forum discussions or other user-generated content platforms where linking is not possible.

See the power of co-citation in practice.

“Content Marketing Institute” is on Forbes and Practical Ecommerce. Therefore, it appears in Google’s search engine results pages.

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