Marketers will need to own more of the data they collect. Data ownership has been a hot topic for years, and is likely to be the focus of attention in 2023. Google promised to phase out third-party cookies in 2021; “Apple” imposed a large restriction on “Meta”‘s ability to track users across the Internet; and ad blockers are on the rise.
Not to mention, regulators have turned their attention to how the tech world handles data. Expect more turmoil in 2023 and beyond…
With all of these disruptions hitting the marketing toolkit
The best way to manage your whatsapp data marketing in 2023 is to collect and manage your data.
The benefits of owning your marketing data means you can create more effective marketing campaigns across both search and social. Especially if you’re using Facebook advertising, where retargeting can be particularly effective.
So how do you use your data for marketing in 2023?
Some of the old approaches still work, such as building email lists with free trials, free downloads, or access to webinars or other free resources.
By adding a custom tracking pixel to your website, you can also gain great insight into your visitors and their online activities. This can be done relatively easily using Google Analytics.
Creating a first-party data strategy will be one of the top marketing trends in 2023. So don’t be left out when third-party cookies are finally phased out (which will be very soon).
Summary: Build your first-party data strategy consistently.
The rise and rise of user-generated content (UGC).
User-generated content is nothing new. In fact, reposting reviews or testimonials is almost a staple of marketing. However, the trends of 2023 show that companies will use user-generated content not only for marketing purposes.
Obviously, UGC (user generated content) can be used on social media or YouTube. Videos, free content, and blog posts are the most common methods of integrating this positive feedback.
But Gen ZZ is a generation of cryp email list content creators, and we have podcasts, Twitch streams, TikTok accounts, Instagram and YouTube live streams. Plus anything else coming in 2023.
In addition, people rely on social proof and reviews more than ever before
And with people using turkey data to search for reviews, there’s a world of powerful marketing opportunities ready to tap.
In 2023, well-managed companies will turn to both mini and micro-influencers to gain brand visibility.
But there are also plenty of ways to incorporate UGC into your content, from video ads and internal webinars to adding testimonial extensions to your PPC ads.
Summary: Social proof has never been more important. Use user generated content as part of your 2023 marketing strategy!