Online marketing, internet marketing, web marketing, digital marketing: they are all synonyms that indicate the same concept. But have you ever really wondered what web marketing is?
Wikipedia offers us this definition of digital marketing:
“Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.”
Digital marketing is the marketing of products or services using digital technologies, primarily the Internet, but also including mobile phones, display advertising, and any other digital tools.
What does this mean? It means that the internet has changed our lives, but not the way we do marketing. Digital marketing is just the application of traditional marketing strategies to a new context, new forms of expression, and the use of new tools. Specifically: digital tools.
Wanting to give another definition, digital marketing is that set of activities implemented to promote a product/service on the internet, through the tools and channels offered by new technologies.
There is only one thing that does not change. Marketing is done by people for people.
Inbound Marketing and Outbound Marketing
The most important revolution brought about by the advent of the Internet and new digital technologies has a name, and it is called Inbound Marketing.
The Internet has made the modern consumer much more aware of his needs: today if I want to buy a product all I have to do is search for it online. On the Internet I can find out its specific features, its price, even the opinions of those who greece phone number list bought it before me. This availability of “neutral” information gives the modern consumer much more decision-making power, and a much more active role in the purchasing process: this is why Inbound Marketing was born.
Outbound Marketing was based on an “offensive” strategy: bombarding the consumer with advertising messages of different content and format with the aim of persuading him to purchase a product or service.
The Inbound methodology, on the contrary, uses a “defensive” strategy: it is not the brand that insistently seeks out the consumer to sell them its products, but it is the consumer who approaches the brand when he needs to purchase those products or services.
All a company has to do is get found and get chosen. Here’s how.
How the Inbound Web Marketing Agency Marketing Method Works
The Inbound methodology is based on two key concepts:
- The buyer’s journey, that is, the purchasing path of the digital consumer.
- The 4 phases of the methodology to attract the consumer and transform him into a satisfied customer.
According to the Inbound methodology, the consumer purchasing journey consists of 3 phases:
- Awareness, that is, awareness. The phase in which the consumer becomes aware of having a need and begins to look for an adequate solution (that is, expresses his need).
- Consideration, i.e. evaluation. In this phase the consumer has found several products/services that can agent email list help him solve his problem, and is trying to understand which one to choose.
- Decision (or conversion), that is, decision. At this point the consumer is sufficiently informed and oriented to make a definitive choice, finally purchasing the product or service that he considers best.
- Attract: Intercept potential customers at the right time with valuable and interesting content, such as blog posts, free resources, tutorials and free demos
- Bottom line: “nurture” leads through personalized marketing strategies until they become customers
- Loyalty: “delight” acquired customers with special discounts dedicated to them or additional resources in order to keep them tied to the company and push them to make a new purchase.
Digital Marketing: Channels and Tools at Your Service
Inbound is just a methodology.
What matters is identifying the right channels and tools among the many available to marketers to ensure the success of your business.
The website and blog are owned media, that is, those communication channels that a company owns. They are the brian sheehan superintendent channels that contribute most to the definition of brand identity, which we will discuss later, those through which.
These are all those online channels where spontaneous interaction occurs between members, an interaction from which the company can gain free benefits and visibility, such as a share on Facebook or a review on TripAdvisor.
This category includes display advertisements, on the search network, product cards on Google Shopping, ads on Facebook but also advertising on TV, radio and in print.
Among the tools available to digital marketers we find:
- SEO and SEO Copywriting, a set of Web Marketing Agency techniques for search engine optimization
- Influencer Marketing, a strategy that “exploits” the power of so-called influencers, public figures capable of influencing consumer purchasing behavior (also called Digital PR)
- Remarketing, a set of strategies that allows the personalization of advertising announcements based on data acquired regarding the behavior of potential customers
- Email Marketing, a direct marketing strategy that uses email to offer customers personalized advertising messages based on their purchasing behavior. How to use these tools?