To gain a deeper understanding of the industry, let’s look at the customer acquisition structure in this industry from the traffic by marketing channel. The chart below shows the traffic share by channel for the custom category over the past year (August 2021 – July 2022). Only desktop devices are included.
The next largest is direct (bookmarks, direct URL input, etc.), but its reliance is significantly lower at 20.84%.
The third largest share of traffic came from referrals, but only 5.2%. This 5% includes traffic from companies in the same group, so the actual reliance on attracting customers from referral partners is likely to be even lower . The reality is that referrals are hardly used as a customer attraction strategy in this industry . There is also very little investment in paid advertising.
Traffic by channel of top sites
Next, let’s compare the marketing channels of the top five sites in terms of traffic. The period is one year (August 2021 to July 2022), and the total is desktop and mobile traffic.
The first chart shows the total number of visits by channel. Among the top three channels by traffic share (direct, referral, search), the largest indonesia phone number list traffic channel is search, and Shonan Beauty Dental/Orthodontics Group Site ( sbc-dental.com ) receives the most traffic by far. The site also receives more referral traffic than other sites, which is likely due in large part to inflows from Shonan Beauty Clinic’s group site.
In terms of direct traffic, Tokushinkai Group ( tokushinkai.or.jp ) and Shonan Beauty Clinic’s dental/orthodontic group site ( sbc-dental.com) are receiving relatively large amounts of traffic. These two businesses operate multiple clinics, so the number of repeat visits from patients is likely to increase proportionately, and because they are large companies, they likely receive a lot of access from job seekers and stakeholders related to the business. It is natural to think of this as the difference in the size of direct traffic compared to the other three sites .
Search Marketing Channel Trends
Next is a chart of traffic share by channel. This makes the characteristics of each site clearer. The Tokushinkai Group ( tokushinkai.or.jp ) differs significantly from the other four sites in that it has an exceptionally high direct traffic rate of 47%. As already mentioned, this reflects the scale of the corporate group. The group’s reliance on search is lower at 44%, showing the most distinctive marketing channel structure of the five companies.
From the Tokushinkai Group’s perspective, this means that there is ample room for.
From here, we will focus on organic kenan akbulut store manager search, which is the most important point of contact with new customers, and clarify the characteristics of what keywords dental clinic sites are acquiring traffic from. The target data is search keywords across all custom categories for the past year (August 2021 to July 2022), and the target devices are desktops.
Traffic from branded keywords
In the case of dental clinics, there are few businesses with a high name recognition like Shonan Beauty Clinic, so the reality is that there are very few search keywords that name the brand.
The image below shows search keywords containing dental clinic names. “Kinuta Dental Clinic” received the most brand-name traffic. The clinic is famous for its billboard advertisements and is often featured on television, making agent email list Marketing Channel Trends it particularly well-known in the Tokyo metropolitan area. Shonan Cosmetic Dentistry also ranked third. However, overall traffic is very low, with only a few percent of the total traffic share.
In this industry, more than 90% of search traffic comes from non-branded keywords , so the ability to provide content that matches consumer search needs determines the ability to attract customers . Again, every business has the opportunity to increase traffic from organic search through SEO strategies.