When a keyword with high search volume starts to rank or drops, it can cause a large fluctuation in sessions from organic search. There is no problem if the ranking goes up, but it is common for the ranking to go down and both access and conversions to drop dramatically. This change is the easiest to notice, so it can be easily noticed if you perform general access analysis. It is important to constantly check keyword ranks and sessions and address them through article and page maintenance.
Access from related parties (forgetting to exclude IP addresses)
Many companies are able to exclude internal access by IP address. In fact, many of the websites we have worked on have IP restrictions in place for internal access.
However, on the other hand, when it comes to related parties, things are often not done well.
You should be careful of the following cases:
- The IP addresses of outsourced companies who provide a lot of maintenance and site improvements have not been excluded.
- I have excluded the IP addresses of outsourcing companies I have had a long-standing relationship with, but I forgot to exclude new outsourcing companies.
- I set up an exclusion for an japan phone number list outsourced company, but forgot to set up an exclusion for that subcontractor.
- Too many stores and offices to manage IP addresses
Companies with a solid web management system may often manage all of this, but in most cases the division of responsibilities of in-house web staff is not clearly defined to this extent, so it is a good idea to get into the habit of setting these up when changing outsourcing providers.
As a slight aside, teleworking is becoming more common. In such cases, there are more cases where internal IP addresses are not used, so even if sessions are increasing, conversions do not increase. It is important to determine analysis rules to avoid misleading data analysis.
Through policies and campaigns
There are times when accesses have increased significantly due to some kind of measure. For example, intensive online advertising may have been carried out. In this case, clicks are induced, so the data in the access analysis will jump directly. In addition, the data will remain in the access analysis, making it easy to identify the cause.
There are also cases where offline advertising such as spot TV commercials, newspapers, and hanging ads have been used. However, as far as I know, these measures do not often result in noticeable changes in the access kenan akbulut store manager analysis data (although they do increase the data to a certain extent).
However, depending on the Types of factors business, offline sales promotions may have a strong impact. For example, if there are many target stores for O2O and a lot of sales. Promotions are carried out there, the figures will jump up significantly. It is important to share information about such situations within the company.
Website Types of factors renewal
Just because you renew your website does not mean that the number of visitors will increase. Of course, this is only if you redirect properly without changing the page structure.
However, sometimes big changes can agent email list occur when you run an access analysis. This often happens on a page-by-page basis.
I was once asked to investigate a page that had seen a sharp decline in traffic. And it turned out that the top page had been overly reorganized and the link banners had disappeared. The reason for this was that the banners and links that had been prominently.
Of course, there are also cases Types of factors where the page URL has changed. What stands out is the flow related to conversions such as applications. It can be hard to notice unless you actually apply and check the URL, so it can be hard to notice. This is a very important part of business, so if it is out of sync, it can have a big impact.