How to use influencer marketing to your advantage

Brands aiming to appeal to modern consumers may want to create more influencer-based marketing campaigns. However, it’s not as simple as handing over cash to the influencer and waiting for the results.

It’s best to consider several critical factors to get the most out of your relationships with influencers. This way, you’ll be able to gauge who’s worth contacting and who you should avoid.

Aside from that, you can also use A/B testing to measure the effectiveness of your campaigns. It can help you estimate the ROI of your marketing efforts and analyze how your customers react to collaborations with certain people.

Let’s look at these topics in more detail below.

Decide which metrics are most important for this particular campaign

It’s impossible to pinpoint a universal indicator specific database by industry to measure campaign performance, as different marketing campaigns have different objectives and, therefore, different KPIs to consider . Therefore, before starting to work with an influencer, you must first identify your business needs to determine the main objective of your influencer-driven campaign.

The most important KPIs might be global reach

number of new registered users, leads phone number spanish acquired, or sales made. For example, if you’re running a marketing campaign with brand-related objectives, such as Pennie’s health sharing campaign, your most critical metric will be global reach. However, this KPI will be less relevant if your goal is to attract potential customers to your landing page or increase sales.

Therefore, you need to establish the overall goal this campaign will address and then decide which metrics are most important to measure and optimize. In general, we suggest tracking the following marketing key performance indicators: