In the world of design, every year new logo trends and directions emerge that inspire designers to create unique and memorable solutions. In 2023, we can expect logos to continue to evolve the trends of recent years. But at the same time, we can expect new directions, including new styles, colors, and fonts. In this article, we will look at some of the most significant logo trends that will be important in 2023. So, logo trends 2023.
This trend began to appear 2-3 years ago. Glitch is a so-called bug that visually looks like a deliberate mistake. This stylistic solution is great for IT companies, especially those working in the field of artificial intelligence and augmented reality.
Tom Koszyk https://dribbble.com/shots/20388766-Hologram-Logo
Martin Nauman https://dribbble.com/shots/16276311-UNDERNAUT-logo-concept/attachments/8145052?mode=media
Geometric patterns in logo design
Geometric patterns are a newer trend. However anhui mobile phone numbers database it was already visible in the distant 2014-2015. In 2022-2023, geometric patterns are gaining new strength. This is an opportunity for architectural firms, interior design studios, designers and other companies that use geometric solutions in their work to use this trend to make their branding (or rebranding) even more memorable.
Pastel colors in the logo and corporate identity
The market has long been oversaturated with simple color solutions, so one of the trends that continues to gain popularity is pastel colors. The trend is not entirely new. But we feel that it will continue to gain popularity in 2023. Such solutions are perfect for beauty studios, massage, for the beauty industry in general, for the children’s goods market, women’s clothing.
Sumesh AK https://dribbble.com/shots/15025138-Glowsom-Logo
Alexandra Necula https://dribbble.com/shots/15415759-Moujan-Lusso-Packaging-Design
Acid tones in the logo and corporate identity
All by the same logic as with pastel tones, on the other side are acidic colors and tones. Firstly, they look brighter than regular shades and even more so than pastel tones. Secondly, by combining this trend with the same “Glitch” trend what is conversion and why it is the most important thing in adwords you can get a memorable solution. This solution is great for sports, IT, game development and other areas where you can associate your activity with speed, accuracy.
Denis Nikanorov. Every logo
Grzegorz Leśniewicz https://dribbble.com/shots/17097779-Brand-Stickers
Doodles and sketches in the logo
Asymmetrical, imperfect, like a child would draw. This stylistic solution can speak of playfulness, nostalgia, creativity and lightness. Therefore hong kong phone number we recommend using this stylistic solution for catering, clothing brands, children’s products
Logos by unknown authors
Lowercase is the new trend in logos
The widespread use of uppercase (or caps) is being replaced by underscores. This trend has emerged due to the oversaturation of the market with solutions written entirely in capital letters. This allows you to stand out from the competition. Such a logo seems to say, I don’t need to be big to be cool.
Pixtocraft https://dribbble.com/shots/20820070-logo-design
Pixtrocraft https://dribbble.com/shots/19866464-logo-logo-design
Colorful Candy Logos in Logo and Corporate Identity Development
A joyful and rainbow palette is bursting into the minds of designers around the world. Bright logos, usually combined with a little chaos, allow you to convey the lightness and brightness of the brand to a potential client. Such logos are great for the event industry, children’s products.
https://www.adobe.com/express/learn/blog/logo-trends
Ultra-thin lines in logos
This trend is coming back to life. Being popular during the times when helvetica was again bursting into the market with two feet (around 2013-2014) the trend is gaining strength again. The trend is based on the use of thin lines. This solution is perfect for the sphere of expensive products. A logo drawn in this style evokes a sense of business, style and precision.
Chaos Style
This trend works great for an active, forward-thinking and rather young audience. Such a logo seems to defy the rules and shows that in our time everything is possible! But do not forget, chaos is still a system that we cannot understand. This stylistic solution is great for design agencies, the event industry.
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Handwritten logos
If previously handwritten logos mainly consisted of handwritten fonts, now this style has moved to elements of corporate identity and even signs.
Conclusions
2023 is full of many trends. Of course, the greater bias is towards unusual, non-standard solutions. Controlled chaos, colorful candy logos, handwritten logos. These trends are trying to take branding to a new level. But such solutions are clearly not suitable for everyone. At the same time, minimalism, simplification of lines, ultra-thin lines continue to win the hearts of large brands, business and reliable companies. When ordering branding, remember that each stylistic solution and trend carries a bag of meanings that may not suit you.