When creating a juicy and beautiful website, developers see their main task in maximizing the behavioral factor, creating a certain interest in the website, its attractiveness and live effect. parallax website
One of the most stylish solutions of web designers is the parallax scrolling effect .
What is parallax scrolling
The parallax effect is one of many techniques in computer graphics.
The literal translation of the title is:
- “Parallax” is the apparent visual distance between objects;
- ” Scrolling ” is the movement of text and graphic images in two-dimensional space;
The displacement of anhui telephone number data a near object relative to a more distant one when changing the viewing angle or scrolling allows you to see the entire picture in volume, correctly perceiving the close and distant image.
The background image is overlaid with a foreground image that moves faster than the background. As a result, an optical illusion of three-dimensional space is created, and the effect of immersion in virtuality is achieved.
The main goal of design development is to create a wow effect for the site visitor and stimulate the desire to stay on the site as long as possible. Yes, yes, design solutions greatly influence the user’s desire to enjoy the place where he is.
How can you use the parallax effect?
Commercial websites successfully use this web design technique to achieve different goals:
- Creating a promo site with parallax effect
To create a presentation of various products, companies or services, a simple landing page is needed . There are many such twin sites now. To stand out from the faceless mass, you need to use various design solutions.
Using the parallax scrolling effect , you can revive product images, USPs, and create depth and volume without complex technical refinements.
One of the successful examples is the Madwell website .
2. Selecting the required text or object
The parallax effect is used perfectly to focus attention on one object, which is carried across the entire page and placed in the foreground. The advertised product is superimposed on the top layer, visually located closer to the observers email marketing: learn how to make good use of this tool thereby creating a certain necessary emphasis and a constant reminder.
One of the options in this case is the parallax site Teapot — creation . The parallax effect highlights the advertising product.
3. Reflection of the service process, dynamics and movement
If you need to advertise a service business leads it is best to do so by showing the entire process in dynamics. In this case, the parallax effect will help create a visual illusion of progress and movement.
Made By Sap’s parallax website showcases the development process. The subtle scrolling effect adds depth and reality to the experience.
Variants of effective examples of using parallax scrolling in website creation
Here are some of the most beautiful designs:
- A stunningly beautiful website of Italian jewelry Giampiero Bodino . It is impossible to tear your eyes away from the mesmerizing beauty and shine of the stones. Here the parallax effect adds expressiveness and depth to the images;
- Interesting and informative content on the PORSCHEvolution website , telling about the creation of the PORSCHE brand , the history of the development of mechanical engineering and modern car models;
- Parallax helps to create a memorable image even for such a far from aesthetic product as a metal fence. The website of the fence manufacturer Ferrumpipe , using animated 3D models that respond to scrolling, tells the client about the features of production, the range and unique design features of the products, as well as the features of assembly and installation.
- This is an example of the most successful use of the parallax effect, which added originality and uniqueness, visually attracting attention and the desire to return again;
Video player
Some problems of parallax sites parallax site
Boroda Digital designers and developers told us about several problems of this type of solutions. For example, longer loading of pages, fast parallax effect does not always allow the user to read all the necessary information. The speed of text movement can negatively affect the state of the reader, causing dizziness (and this has happened, so do not fight with it). When creating a parallax effect on the site, you need to consider and take into account all the negative impacts, try to minimize them.
Modern development of information and advertising technologies does not stop for a minute, and in the near future you will be able to see new, more advanced, juicy and unusual ideas of designers and front-end developers. Otherwise, there will simply be no need for it. Remember – first the function, then the view (design).
Parallax scrolling will be popular with website developers for quite a long time. The main thing is to understand the essence of the whole effect and use it correctly to increase website traffic and increase the purchase of advertised products.