Choosing a domain name for a website is not an easy task. Most likely, your project is not the only one with a similar name in this niche. Therefore, the domain name should be unique and memorable. Today we will give some advice on how to choose the right domain name. Let’s go!
1. Collect keywords
For each business, you can choose about 10 keywords that reflect the company’s activities. Experiment with these keys. You can compare them list of 1000 cell phone numbers generate new words, add suffixes and prefixes. With this approach, you will get several cool domain variations.
2. Uniqueness as a guarantee of success
Check what domains your competitors have in the niche. Your domain should be as different from your competitors as possible, but at the same time reflect your field of activity. This is uniqueness.
3. Target audience and domain extension
What will happen after the “dot”. At first glance, it seems that there is no difference, and they differ only in appearance. Let’s figure it out.
A domain name consists of several parts our clients have taken off in their campaigns. which are separated by dots. All domains are divided into levels and are counted from right to left. In the example of our site borodaboroda.com is a first-level domain. But if we had the address dev.borodaboroda.com , this would be a second-level domain.
All top-level domains are divided into two categories:
- Assigned to countries. In Russia cpa email list these include: .ru and .рф. The first is initially assigned to our country and indicates that the company belongs to Russia. The second is a special domain that allows the use of the national language. Note that only users see it this way. When you start copying it, you get a meaningless set of letters and numbers. By the way, this can hinder the dissemination of information about the company. There is also the .su domain, but it is more of a rudiment of its kind, because it was left over from the Soviet Union.
- Generic domain names that are not tied to a specific country. These include:
.com – commercial sites
.org – previously intended for non-profit organizations, but now used by various companies without restrictions
.net — network resources
.info — information portals
.biz — domain for business structures
.edu — educational institutions
.mil — US military organizations
.gov — government structures
There are a number of specialized top-level domains, such as aero for the aero industry, .coop for cooperatives, .mobi for mobile resources, .travel for travel sites, or .museum for museums.
Accordingly, when choosing a domain, it is worth considering these differences and starting from what you want to broadcast to the audience: your geography or your profile. By the way, the .ru domain has an advantage when ranking sites in Google and Yandex. In general, if we were asked to compile a domain rating, it would look like this: .ru, .com, .info, .net, .org, .рф.
4. Simple and memorable
A simple name will be easy for a client (or potential client) to remember when visiting a website. Of course, we use search much more often. But if the domain name is very simple, the browser immediately transfers the client to your website, avoiding possible advertising from competitors. Isn’t it wonderful?
Plus, if a client likes you, he will tell a friend about you and the friend, having heard a simple and clear website address, will go right now. Such a simple truth.
Here we will also note that the spelling of the domain should be simple. Since all links to sites are written in English, we advise choosing easy-to-spell names. Without hissing sounds, as well as “Й”, “Ь”, “Ъ” and “Ы”,
5. Brevity is the sister of wit
This is also about memorability. Short names are easier to remember. But know your limits! A disjointed and short set of letters will confuse the client rather than make him remember.
7. With words, not signs
The more difficult it is to pronounce the website address, the worse it is for you. Therefore, numbers, hyphens, and underscores will only make the situation worse. Choose simple and interesting names. Numbers can still work well in some cases, but try to avoid other characters.
Here we will also note cases when a phone number is used as a basis. This option does not work well from a branding point of view. Such a website address is hard to remember. Often it is not remembered at all, because there is no associative connection with these numbers and the company. Accordingly, the site loses its plus in brand recognition.
8. Copyright
It is extremely rare, but there are companies that buy a domain with the same name as their competitors. This is a fatal mistake for the entire business. Therefore, before investing in a cool domain, check if there is already one on the network. You can do this on the copyright.gov website.
Now we are calm about you. Having studied our recommendations, you can safely choose a domain name, buy it and register it. We are sure that you will make the right choice.