How to set up targeting in VK?

Targeting in VK is considered one of the most effective promotion methods. With the right settings and selection of visuals, you can get a good client. Many good clients. But the ad itself and the settings do not guarantee a flow of clients. Let’s figure out what your targeting is missing and how to do it right.

The first and most important thing that is often forgotten when setting up

targeting is to look at your audience and community from three sides:

• what stage of purchase is the client at;
• whether the ad is appropriate for this stage of the purchase;
• whether the community content is appropriate for this stage of purchase.

The client, the ad a complete list of unit mobile phone numbers database and the content in the group should be on the same page. Why is this important? Because with this approach, you work comprehensively with the potential client, rather than shoving “buy”/”make an order”/”book” buttons in his face. He may only be making a decision about the purchase or may not even know yet that he needs your product.

What stages of purchase exist and how to set up targeting in VK in accordance with them?

1. 1. The client does not realize the problem. In this case, you post information in the group that generates demand. You talk about yourself and your services. At this stage, you work on the recognition of the company and increase activity that will help identify demand. Surveys, voting, audience questions. When launching an ad at this stage, choose communities by interest. For example, if you have a weight loss school, you can target groups with clothes of size 48+ or communities of mothers after childbirth.
   2. The client recognizes the need and thinks about how to solve it. Here the client will show interest in ways to solve the problem. For example, he will be interested in self-setting up SEO or looking for low-calorie recipes. Often, such groups are filled with people who put off solving the problem for a long time, saving posts to return to them later. When preparing an ad and content, you can compare different ways to solve the problem, answer questions that interest the potential client at the moment. The main thing is that after these messages he understands that your way of solving the problem is the most suitable.

   3. The client has chosen a solution method and is choosing a product.

   4. For example, the client has already realized that it is more convenient to buy a tour from an agency than to create their own route. They begin to compare your conditions and those of your competitors. Therefore, advertising should be targeted at groups of direct competitors, and the company’s advantages should be posted in the group. For example, “before” and “after” photos as social proof how much does it cost importance of business planning to not plan? cases where the client achieved success with your help. You can demonstrate expertise, inspiring confidence in yourself.

   5. The client has chosen a product and is choosing where to buy it.

   6. This is easier. Advertising should be targeted at those who have already interacted with the company. In this case ej leads retargeting will work for those who commented, liked or reposted one of the previous messages. The content in the group turns into a presentation of your company. Photos of products, premises, employees. Be sure to check if all contacts are listed. Because he is already ready to buy.

Retargeting

Retargeting is an automatic re-adjustment of an advertisement to the audience that has previously seen your ads. It is thanks to retargeting that you can specifically work on one audience, narrowing it down the sales funnel. As a result, you will get guaranteed clients who know the company, its services and advantages. Working with retargeting is similar to working with an audience in traditional advertising, but with precise indicators and full control over advertising.

If we talk about the targeting base, we always set up an advertising campaign in accordance with the consumer portrait. The friendly and convenient VK advertising account allows you to select the audience by geography, demographics and interests as accurately as possible. It is possible to set up the time of displays and platforms. You can even add external sites and portals where your audience is located.

But to set up targeting in VK correctly, you must have a deep understanding of your audience. Otherwise, you will simply waste money. And whether you need it, decide for yourself .