It would seem that everything is clear from the name. Well, it is branded, corporate. Yours. But in fact, the concept of “corporate style” is very vague and unclear. Why is it needed at all and who needs it? Let’s figure it out.
What is corporate identity?
Corporate identity is a set of color list of a complete list of unit cell phone numbers graphic and font solutions that define companies. The style of a company conveys promises and atmosphere. It also conveys the distinctive features of a product, service and the company as a whole.
Who needs a corporate identity?
To all who:
– is somehow connected with the sale of goods and services
– wants to form a broad customer base (relative to its niche)
– wants to take a larger share of the market
— does not “play business,” but builds a long-term enterprise
Who doesn’t need a corporate identity?
— For fly-by-night companies
— Services from the transition
— To dishonest business
— An illegal enterprise
— For companies with no prospects
— For those who think about themselves, not about their clients
If you’ve read this far how much does it cost importance of business planning to not plan? we’re sure the last 6 points don’t apply to you. Right? Now let’s discuss why exactly a company style is needed.
Why do you need a corporate identity?
Identification. The company’s style helps the guatemala lists client to distinguish its products and services from others. That is, it is about the client. The graphics and visuals help him to associate with the company.
Differentiation from competitors. The company’s style distinguishes you from competitors. That is, it is about your place in the market. How you are better, more profitable, more interesting. What do you promise to the audience.
Advertising. The company’s style will spread information about the company
without investing in advertising. Such self-propagating information that attracts new customers.
The company’s growth prospects. Yes, style is a story that plays for a long time. Remember the largest companies. Their style has not changed for decades. And now they are market leaders. Follow their example and work on yourself.