The laws of psychology operate not only in the real world, but also in the virtual world. And only those companies that have taken this factor into account in their activities can achieve success in the field of conversion and online sales. The science of consumer behavior has come a long way. And American marketers, using this knowledge, have developed 10 tips to encourage a client to make a purchase. Using them in their activities, any online store will be able to increase its conversion.
Here are these “magic tips” that help increase website conversion:
1. Keep your requests small list of exit cell phone numbers setting specific minimums (or ideal values for you). This helps people get rid of fear of future action.
2. Personalization of the buyer – people like to be singled out from the crowd. Therefore, additional customer service (preferably with a small gift “from the company”) creates a prerequisite for him to contact you more often and spend more.
3. The success of any bonus program increases when people see not only its result, but also intermediate results, which make them reach the “victorious end”. For example, announce that to get a 10% discount you need to make 10 purchases, and when participating in the promotion, 2 purchases are recorded as a bonus. And you will notice that compared to the same bonus program, the terms of which will say that to get a 10% discount you need to make only 8 purchases (the number of real purchases is the same, please note),
in the first case there will be many more participants.
4. You need to admit your mistakes wisely, while simultaneously emphasizing your strengths. Therefore, even a wrongly chosen development strategy will help you gain the trust of a wide range of clients. If you clearly indicate where exactly these mistakes were made and explain what measures need to be taken to eliminate them.
5. The “urgency” of calls to action (“Buy now!”, “Contact us today!”) must be supported by step-by-step instructions on how the buyer should behave in this situation, written in “human” language.
6. Despite the solemn assurances of each person that he “does not like being labeled” — practice proves the opposite. It is enough to connect a potential client to some conditional category to make him do what the seller needs. Therefore, in order for the conversion to be successful, it is necessary to create a semblance between potential and real clients, making the former feel like part of a community of buyers that appeal to them. And then they themselves will
take all the necessary steps to fit into this group.
7. People love to satisfy their needs quickly, preferably even instantly. And if they are given such an opportunity what is conversion and why it is the most important thing in adwords they sometimes make “impulsive” purchases. Especially if they also receive a small bonus. The conclusion is simple – satisfy the requests of potential clients instantly. For example, contact them not within an hour after they make a purchase, but after 5-10 minutes.
8. But the regularly repeated phrase about “low prices” can reduce conversion. Since this appeal really works only for some companies, goods and services. This is due to the fact that this offer is based on the need to compare offers from several companies or their products.
And the buyer must do this himself, and making a choice is always difficult.
9. People who know how to earn money value their time guinea lists as a rule, more than money. Therefore, for some categories of buyers, it is worth focusing not on financial, but on temporary benefits.
10. You can’t give away too much, otherwise the return will be insignificant. If you give a buyer an extremely wide range of offers, he will intuitively choose the simplest one – refuse the purchase and switch his attention to something else. Therefore, when offering a potential client a choice,
make it extremely limited.
As you can see, there is nothing complicated in these rules , based on simple psychology and confirmed by numerous studies of meticulous Americans. And the results of their application in daily practice, you will be able to evaluate in just a few months after implementation!