It is an important element of SEO optimization, which, unfortunately, many people do not know very well.
In order to open the topic in more detail, we must first answer what is an anchor text?
In short – anchor text is that part of the text that can be clicked within some content and leads us to another page – our or a foreign website. We could say that it is a visible part of the link and through which we can access the target page by clicking.
The mentioned text illustrates to the search engine and users what kind of content the Kuwait Email List target page carries. As a result, the link adds value to the target page for the phrase that was used in the anchor text.
What is anchor text?
One of the main aspects of creating links is the text in the links, or in other words “anchor text” . This is the text that represents the visible part of the link and through which we can access the target page by clicking.
The mentioned text illustrates to the search engine and users what kind of content the target page carries. As a result, the link adds value to the target page for the phrase that was used in the anchor text.
Different types of anchor texts
Poznamo več vrst različnih anchor tekstov – za najboljše razumevanje bomo pokazali kar na primeru. Recimo, da želimo s ciljno stranjo rangirati z besedo “SEO optimizacija”. Poglejmo si, na kakšne načine lahko uporabimo anchor tekste (ta del bomo podebelili).
- Natančno ujemanje: v tem primeru se sidrno besedilo natančno ujema s ključno beseda ali fraza, za katero se želimo uvrstiti. On site SEO optimizacija je dosti bolj kompleksen proces, kakor je bila pred leti.
- Frazno ujemanje: sidrno besedilo vsebuje ključno frazo, za katero se želimo CRYP Email List uvrstiti. On site SEO optimizacija je dosti bolj kompleksen proces, kakor je bila pred leti.
- Delno ujemanje: sidrno besedilo vsebuje vse besede v poizvedbi, vendar ne kot natančen izraz. On page ali on site optimizacija za iskalnike SEO je dosti bolj kompleksen proces, kakor je bila pred leti.
- Blagovna znamka: sidrno besedilo je ime naše blagovne znamke. Spletnik v sklopu optimizacije izvaja tudi on site SEO optimizacijo.
- Goli URL: sidrno besedilo je neobdelani, “goli” URL (tj. kot bi bil prikazan v brskalniku).