Request attention. Don’t be shy about giving a friendly reminder to the audience to remove all distractions.
Offer engaging content. The best strategy is to produce unique, engaging and highly visual content. While discounts and other benefits for the people who watch live can be effective, the rest of the webinar should contain evergreen content that can be watched at any time, writes Kyle Ora Lobell for Video clips, appropriate anecdotes, examples, and relevant quotes help keep attention. References to well-known experts add interest and credibility.
Involve your audience.
Interactivity is key to keeping the audience tuned in. Consider interactivity tools such as the whiteboard, chat rooms or the “raise your hand” features. Ask participants questions at strategic intervals, such as Costa Rica Email List after topic sections. Ask them to vote on questions and then provide the results. Perhaps counterintuitively, well-timed pauses also help. Structuring the webinar in sections and answering whiteboard questions after each section helps stimulate interest.
Rehearse it. Test all the technology involved in the webinar in advance, especially the quality of the microphones and audio feed. Practice sessions, ideally before an audience of your colleagues, can reduce nervousness and eliminate glitches and unwanted delays that may prompt viewers to exit.
Create engaging graphics.
Build visually interesting slides with powerful images that illustrate key points. Support those images with a few bullets that highlight key messages. Beware of excessive text. PowerPoint slides crammed with line after line of bullet points bore viewers and prompt them to leave the session. And don’t just read your bullet points. Listeners will feel like they are listening to your notes. The best presentations let the speaker tell the story, not the slide.
Repurpose it. Marketers can consider repurposing webinars into different formats, including blog posts, white papers or social media posts. Record the presentation and post it on the corporate website as a downloadable or streaming video file. Also post the video on YouTube and other video sharing sites.
Bottom Line: As more marketers turn to webinars to educate CRYP Email List prospective customers and generate sales leads, competition for customers’ time and attention intensifies. Many webinars don’t gather sufficient registrations or don’t retain attendees’ attention. Following proven strategies will help you create produce webinars that rise above the competition and meet your marketing objectives.