The virus that must-not-be-named has officially become a full-blown nightmare. As the virus continues to spread, businesses continue to suffer. Business-to-Business or B2B companies are no exception; sales have slowed down as work remains closed.
However, there is still some good news; experts believe that businesses will find a way to keep operational because no one wants to go hungry. Therefore, most companies are trying to find safe solutions to Cyprus Email List remain functional, and Digital platforms have emerged as a viable solution.
Given the shift towards digital platforms, B2B businesses must develop or update their digital marketing strategy. We have compiled a few top tips and tactics with relevant examples for your inspiration.
Account Based Marketing For the Win
When marketing and sales combine their skills to target clients that are most likely to purchase your products, you have got a winning strategy at hand. In other words, This is what ABM does; it is a B2B marketi stock up on goods and prepare to eat at home for the foreseeable future. Of the larger grocery store chains, Kroger and Costco received quite the sales boost in recent weeks. Following the increase, Costco released a memo that stated, “We are currently experiencing a monumental surge in our sales and CRYP Email List foot traffic in the warehouse. In response, ng strategy in which marketing teams work closely with sales teams to identify key prospects and to tailor their marketing strategy for those clients.
The results? Research shows that marketing companies that use ABM are more successful in converting leads to sales as compared to marketing companies that do not use ABM.
Embrace the Digital Revolution – Build an Online Presence
Simple, stylish, and responsive websites are your most powerful marketing tools in 2020. Pandemic or no pandemic, a strong online brand presence is the need of the day. A website is like the shopping window of your store; a well-designed website not only attracts traffic, it leads to higher sales.