Do you suffer from marketing envy? It’s that longing B2B marketers feel when looking at your B2C counterparts and wishing you had it so easy.
All they have to do is post something funny on social media…All of life is one big GIF…Wish my marketing strategy was as easy as setting up a poll on which FRIENDS character is funniest…
Sound familiar? Well, it’s time to set things straight,
because social media marketing isn’t just for B2C products and services.
Sure, social media is a bit of a slam dunk for B2C marketing, because people tend to hang out on social media. Companies are made up of people and some of those people hanging out on social media are members of your target audience.
The New Water Cooler
Consider this: Forbes reports that 83% of executives use Dubai Email List social media as part of their consideration of a vendor when making purchasing decisions. Of that group 92% said that they had been influenced by social media in a purchasing decision in the last year.
It’s not just purchasers and executives spending time on social media. It’s also your competitors. Among B2B marketers, 82% prioritize social media marketing among their channels.
The Benefits
We use social media as a key part of our
B2B marketing strategy because we see some clear benefits. First, remember that CRYP Email List sales and marketing are always social. We take clients out to lunch, we attend networking events, we grab coffee and talk over marketing trends.
Social media works for the same types of conversations. There are differences, of course, because in-person interactions allow for more depth, but they also are limited in how many of your leads you can visit with at once. Social media has no such limits.
We also see social media as an opportunity to show off what we know without being that obnoxious guy who starts every sentence with “Actually…” We offer content that we know adds value and allow our contacts to notice that we seem to have some insight to offer. The next time they need marketing help, they will think of us first.
This also ties in with your search engine optimization (SEO). When traffic makes it to your website via social media, it bumps up your search rankings. That is helpful when a purchaser is doing a Google search related to your product and your name pops up first. Their first thought may be, “That’s the company that posted an article that helped me solve a problem. I’ll call them.” This may sound contrived, but consider that 94% of buyers say that search is an important part of their purchasing process. Corny? Yes. Far-fetched? Nope.