Knowing the location of a website visitor will change the “Game” for marketers. “by going online, we can individually track the customer shopping process, optimizing it step by step,” explains bart heilbron, ceo and co-founder of blueconic. “however, we have never used these insights in offline marketing. With our current […]
Job Function Email Database
2 posts
Email is the preferred communication channel for the majority of people working in B2B. And based on a benchmark report, the CTR of B2B emails is 52% higher than that of B2C emails. Open rate and click-through rate are the most popular ways to measure engagement in email marketing. With […]
