We often encounter a lack of understanding among potential clients regarding everything related to corporate identity. Some only want a logo. Others do not understand why they need a corporate identity. And for some, corporate identity and elements of external communication are one and the same.
Tired of repeating the same thing .
That is why we decided to collect all the questions, misconceptions and information about this service in one article.
What is corporate identity?
Corporate identity is a set of design and communication elements that identify a company, brand or organization. It includes a logo, color palette changsha telephone number data typography, photography style, media and packaging design, and overall communication style such as slogans or tone of voice. Once completed, all elements of the corporate identity are included in a so-called guideline or guidebook.
Why do you need a corporate identity?
Corporate identity is an important tool for creating recognition and maintaining brand integrity. It helps a company stand out in the market, create trust among consumers, and emphasize its values and uniqueness. In addition, corporate identity contributes to a better perception of the company’s product or service and enhances its image. A company with a corporate identity looks more professional and respectable than a company without it.
What is the difference between corporate style and identity?
The entire Russian-speaking world is confused by these concepts. There are two versions on this matter.
Version 1:
The difference between corporate style and identity is that corporate style is part of the organization’s identity. Identity includes all aspects of the company’s identification our clients have taken off in their campaigns. including corporate style, brand image, values, and the company’s mission.
Version 2:
Corporate identity and corporate style are the same thing. So, translated from Russian to English, corporate style is corporate identity. And on the contrary, the whole set, consisting of a logo, corporate style, elements of external communication, brand image, values and mission of the company, are included in a broader concept called branding. We at Boroda Digital adhere to this version.
A logo without a corporate identity is money down the drain
Why is it pointless to make a logo without a corporate identity? Firstly, a logo is only one component of a corporate identity. Without consistency with other design elements, it can be an ineffective tool for brand identification. Secondly hong kong phone number a corporate identity, including a logo, helps create a coherent and recognizable visual representation of a company. This is important for the strength of a brand and strengthening the company’s position in the market. Imagine the Coca Cola logo without the signature calligraphic font and red and white colors. It looks fake, doesn’t it?
Fake Coca Cola logo.
Stages of corporate identity development
The stages of corporate identity development include quite a few processes. In our company, corporate identity development occurs as follows.
Briefing
Before we start working, we will send you a very long brief. In it, you, as the future owner of the brand, must pour out your heart and soul about it. For example, the brief includes a question: “If your brand were a person, who would it be?” This allows us to better understand what impression the brand should make on a potential buyer.
Analytics
Based on the brief and initial data, we conduct a market analysis. Segmentation, target audience, competitors. This allows us not only to tune in to the right target audience, but also to visually distance your brand from competitors.
Selection of references and visuals
Together with you, we select the most successful logos and corporate styles on the market. They do not necessarily have to be from your field. Based on references, we create “moodboards”. A moodboard is a set of visual solutions that suits you and relates well to your market.
Logo development
Logo development can be dedicated to a separate article. But in short, based on the preparatory work, we develop several logo concepts (options). You choose several that you like, which we refine to perfection. We play with colors and fonts, as they say.
Creating an adaptive version of the logo
Based on the drawn logo, its adaptive versions are created. This includes not only versions for large and small media. We also develop horizontal and vertical versions of the logo. This allows you to make your logo as flexible as possible in use.
Creating the basis of a corporate identity
Based on the logo, analytics, brief, as well as references and visuals, we create the basis of the corporate style. We select a font pair, as well as replacement fonts. We work out color combinations and select primary and additional colors. Then we develop additional visual elements. These can be, for example, noises and gradients.
We select style-forming elements for colors and fonts. These are various geometric figures, stylistic devices that will form the basis of external communication elements.
In addition to style-forming elements, we create corporate patterns. They also strengthen the brand and carry an auxiliary visual function.