Digital Transformation. Since I started researching to write the previous article on PIM and the centrality of information, the expression “Digital Transformation” has exploded on my desktop, in my hands, in online searches.
So I discovered that digital transformation has been talked about with increasing frequency and depth for a few years now, but perhaps it is an approach that is still unknown to most people. Unknown and unaware.Who among you could say that they have undertaken a digitalization process for their company? On the other hand, who can really apply as a digital partner for those businesses that want to seize the opportunities of digital transformation?
Digital Transformation: let’s start by clarifying
Once upon a time there were colleagues, consultants, collaborators, customers, citizens,
operators, suppliers, transporters, salespeople and assistance managers.
The incipit of the document Digital Transformation: Guidelines and Strategies to innovate business is eloquent, a guide created by Digital4 together with Team System to introduce a scenario that is as real as it is inevitable, a reality that sees companies involved in a process of change and digital service providers committed to re-converting into true partners of digitalization.
For making a telemarketing database, we need to how to build telemarketing data collect accurate data about a customer. We need to collect all the information of the customer. What he wants more or prefers more, we need to collect his problems as well. How can we solve the customer problem? It will be key for our business.
Digital Transformation. Image source: Digital4
But what does Digital Transformation mean? In simple terms, it means the simplification of business processes, through the reduction of redundancies and errors resulting from non-strategic manual activities. Digital transformation can therefore produce various advantages that can be summarized as greater efficiency, improved operations and reduced costs.
The radical scope of digital transformation is the overcoming of the concept of digital innovation. The adoption of a new technology probably represents only one step and involves a partial vision. Digital transformation instead enables the theme of disruptive innovation or rather digital disruption, a paradigm according to which no business can last forever. A conscious and far-sighted management concludes a business cycle and starts a new one, with new logics and challenges, as if to say that the company breaks with the past and uses digital transformation to create an innovative business.
Digital transformation
Therefore redesigns and improves a business according to new technological solutions, advanced and integrated systems: automation, computerization, cloud, mobile, etc. It is an approach that promotes the convergence between systems, information flows (located in various points), through networks and the web.
First of all, a change of vision is necessary and the design of a roadmap that takes into account the steps necessary to arrive at a new way of working and producing: on the one hand, adopting technologies and protocols suited to the business context to ferry old solutions towards new ones, on the other, a renewed attention to the user experience according to an advanced concept of interactivity. Moreover, digital by its very nature offers extreme traceability of behaviors, collection and analysis of data flows that can be adequately exploited in decision-making processes.
Obstacles to Digital Transformation and how to overcome them.
Since digital transformation consists Пример номера телефона above all in the election of a new cultural paradigm, even before infrastructural gaps, the main obstacles concern the mentality of companies, the rooting of certain procedures and habits taken for granted and the fear of making radical choices. The digital divide that is created between a company and a digital supplier must be filled according to a path that guides the customer towards acceptable, incremental and non-invasive solutions.
DF. Simply put, the role of a digital partner is also to convey the true extent of dematerialization: digital document management does not mean generating static documents and storing them in an archive, but rather integration with information processes and sharing readable, modifiable and available data at various points in the supply chain.
It is also necessary to promote a collaborative and sharing culture
By accepting that business today is bhb directory done together (suppliers, partners, employees, customers) through integrated digital systems and services, which tend to overturn one-way relationships and favor multi-directional exchanges and communications. Cloud, mobile technologies, big data management and social allow companies new economies of scale under the banner of sharing and cooperation.
We must also get use to responding to the needs of a highly evolve market. A user who today simultaneously requires access to information without time limits. Devices and in a personalized way. Consumers are accustome to using PCs, smartphones and tablets with a universe of applications. If they are looking for solutions. They expect to receive them from the company quickly and effectively, according to the logic of omnichannel information and personalized experience.
If digital transformation does not equate to new technology, digitalization does not equate to the mere production of a P document.
And after Digital Transformation?
In practice, the growing digitalization of processes manages and multiplies information at various levels. From distribution to digital communication (including social media) to the Internet of Things. So the topic of Big Data Management becomes central. Since it means improving the ability of brands to listen along all points of the supply chain. Where the Web is a conditio sine qua non. Straight to the new production and business management model known as Industry 4.0.
The picture reported in this article evokes a real situation, a moment in which the need for change is clear for all to see. But is not yet correctly understand and accepte by the protagonists themselves and often not adequately support by channel operators or digital partners.
All this while further presumable developments of digital transformation are emerging in 2018:
Internet of Things: the Internet of Things or a scenario in which everyday objects (devices, systems, works, machines). This means collecting and manipulating a growing amount of data resulting from the connection of these tools to the network.
Analytics: given the archiving and management of a growing amount of information of various kinds, we find ourselves having to face a new challenge with respect to the analysis of this data. Increasingly in-depth and even predictive analyses, in order to support decision-making processes in proposing advanced solutions for tomorrow today.
Edge Computing:
This expression refers to an IT infrastructure, distributed and open, prepared for mobile computing and IoT technologies. The data collect is process by the device itself in real time. Shortening the transmission and production time of an output, lowering the relate costs and increasing the level of security/integrity of the data.
