Made in Italy is still not very present on the web and little known abroad although. Italy boasts excellence in the food and fashion sectors. Marketing Freaks therefore aims to motivate and inform companies with a small guide for digital transformation as change, first of all, must be cultural.
What is the trend of Digital Transformation?
The trend of digital transformation is growing, the pioneering countries are India, France, England and the USA . But how is the situation in Italy?
From Eurisko ICT 2013 data, only 34% of SMEs have their own website and only 13% use it for e-commerce . A more qualitative Coleman Parkes research reveals that 63 % of SMEs declare that they are not even remotely ready for this transformation.The research also reveals that a majority of executives (83%) believe CIOs are ready to Hong Kong Mobile Number List lead digital transformation but lack the power to change core business for growth. Optimizing critical processes is recognized by executives as having the greatest positive impact on business growth. However, it’s also the area that CIOs are least able to change: just 9 percent believe they have the power to do so.
Google CEO Schmidt also got into the matter:
Young Italians lack digital training
So then the government’s plans for the digital training of SMEs begin and the help of Google with the Digital Excellence project which aims to train human resources to be brought into the company. In short , government vouchers and external aid arrive , all to bring the excellence of Made in Italy to the world. But if there are so many aids, what does Italy need to innovate?
we at Marketing Freaks asked ourselves this and found an answer: perhaps we just need to better understand and delve into the subject . That’s why in the article we will explain the definition, the compositional elements and the digital transofmration strategy.
What is digital transformation ?
Digital Transformation consists in redesigning the offer of one’s business to make it more competitive and more in line with the expectations of one’s market thanks to digital technologies.
To fully understand the concept, the elements that are influenced by this process must be explained by giving some definitions:
- adopt a digital approach : user paths must be redefined, conversion paths analysed. In short, if the users are digital, the business must be too
- new business models : digital transformation itself is Cryp Email List capable of creating new economic models. Think crowdfounding and blablacar.
- adapt processes : having established the importance, a budget and resources must be allocated to implement the plan.
- connect everything : it is necessary to connect all .
