Attention consists of getting a person to focus their senses on a specific point. To do this, it is necessary to awaken their curiosity sales technique .
Attention can be captur by something that is within the interlocutor’s inner circle and is relat to them. To do this, salespeople often use phrases like: “You could save money…” or “I think you would benefit more if.
You can attract attention with something that is outside the circle. For example, by placing a note on the door of the house. It is worth noting that sellers should not abuse this type of practice and that the way of attracting attention should be sales technique coherent and relat to the objective that is to be achiev with this type of sales technique .
Capturing attention through respect plays an
important role in personal selling; and it is done through facial and body language and through empathy with the client. If you use your smile and practice active listening, for example, you can achieve very positive results.
Once you have captur the customer’s attention, you will ne to address their interest . Interest is about keeping the hong kong telegram data consumer’s attention for a long time and reaching greater intensity.
Consumers feel more identifi with the product if the person selling it to them understands their nes well and convinces them that the product or service is there to satisfy them. Many salespeople, for example, use the effective sales techniques: which ones will you use in 2023? technique of telling stories of satisfi customers to show leads that there are several success stories and that they can be next.
Learn 6 types of customer nes and how to satisfy them in a guarante way.
Desire
Once their attention and interest have been captur, the desire to obtain the product comes into play . In many cases, this is sales technique achiev through demonstration.
The product demonstration is carri out by the seller and consists of explaining all the properties of the product and the benefits it will bring to the customer. It is important that the consumer thinks that the product is the solution to his problem, so he will be satisfi once he has it in his hands.
Desire is natural and comes from the ne to solve a problem. However, it can also be stimulat. If you want to encourage your customer to take action, you can offer them promotions, deals and
discounts that make the decision to buy easier
After going through the previous phases of the AIDA technique, it is time for action . First, you must define what action you want the customer to take. It can be a call, a vote, a purchase, a visit, etc.
If your potential customer already has the desire to buy your product or service, you can use CTAs – calls to action – to drive action . These are triggers or stimuli with the aim of inducing an immiate response from the public. Using alb directory phrases such as “ click here and make your purchase ” is a powerful form of CTA, as it sales technique creates in the consumer the feeling of urgency before the act of purchase.
If you have carri out all these steps progressively and successfully, it means that the purchase has been made and that the customer has been satisfi.