One of the most traditional digital marketing services continues to generate good results for companies
Many companies and agencies have declared email marketing dead with the rise of social media and new apps. However, the truth is that if used well, this tool is powerful and continues to capture qualified leads for companies.
According to the E-mail Marketing Trends 2017 study, approximately 76.2% of Brazilian companies have professionals dedicated to e-mail marketing strategies. Furthermore, a large proportion of the companies that adopt this action, approximately 96.7%, believe in the effectiveness of the strategy. The survey also found that 57% of Brazilian companies invest in e-mail marketing because of the possibility of developing and nurturing relationships with customers.
So, are you excited about these statistics? Let’s check out the phone number library other points that prove the effectiveness of this tool and also the trends for 2018. Don’t miss out!
Email marketing is not SPAM
The biggest mistake is to confuse email marketing with junk mail. And this happens when you use its features without criteria and without planning. With email marketing, you can attract new customers and keep loyal ones, build a good database for relationships, pass on information and attract more traffic to your company’s website.
But this won’t happen if you send emails out uncontrollably. The tip is to send content using language that is appropriate for your target audience and only to people who have authorized the sending or have shown interest in your brand’s products or services. Furthermore, personalizing your content is one way to make your email marketing even more efficient.
Discover the plurality of this tool
Finding a communication channel that can address different marketing strategies is one of the main challenges for those who work in the field. However, this is one of the differences with email marketing.
This channel allows you to work with announcements, promotions, company information, newsletters, purchase confirmations, cart abandonment actions, among others. The interesting thing is that sending this content via email maintains the company’s credibility, without invading the consumer’s privacy, as would happen in the case of sending messages via social networks.
Use of email marketing in 2018
3 ways to generate leads from social media .We began this article by discussing the likely death of email marketing, which, as we have seen, has not happened. However, according to experts from the Dutch agency Email Monday, this denial is still a long way off. According to them, the expectation is that in 2018 advertising agencies will increase their use of automated email marketing, but with a priority on improving content. According to consultant Alex Williams, the trend is also toward personalization, as is the case with Netflix and Spotify’s recommendation lists.
In addition to this automation, the design of agent email list marketing, especially for cell phones, the use of emojis and the possibility of interaction are the big bets of marketing agencies in the projections for this year.
Believe me, email marketing brings great results for your business!
Good results and low costs are still the main characteristics of email marketing. To promote your actions, you don’t need to “scramble your brain” with character limits, and you can direct campaigns to specific groups of consumers registered in the company’s database.
Furthermore, the reach is also greater when compared to Facebook, for example. This happens because the social network has an algorithm that calculates what is relevant or not for each user in the Facebook feed. Therefore, the organic reach of content published on social networks can be restricted, while there is no such restriction in marketing emails.
For companies entering the market, low cost is one of the greatest benefits provided by email marketing. With the support of specialized agencies, it is possible to obtain highly significant results without compromising the company’s budget.
According to data released by HubSpot in 2016, companies that use email marketing to nurture their leads generate 50% more qualified leads for the sales team, at a 35% lower cost. In addition, these leads are responsible for a 20% increase in business opportunities.
Does your company invest in email marketing? If not, get in touch with us in the comments and find out how Degrau Publicidade can help boost your business results.