Do you know why most marketing strategies fail? After many years of experience I have come to the conclusion that the answer is consistency . Only by respecting the order of the steps in the funnel is it possible to be consistent with the consumer, to influence the more unconscious aspects of the purchase such as trust, empathy, security which then allow us to be able to make our strategies work. Only through the concept of funnel is it possible to obtain excellent results in this great chaos that is web marketing. Millions of campaigns, millions of marketing channels and a single theoretical model that summarizes and orders them.
How to create a funnel: the winning marketing strategy
- Upper funnel: display campaigns ranging by age and gender interests based on the analysis of our target or look alike campaigns similar to facebook type.
- Middle funnel: no-brand campaigns that reach out to people who have an interest in our business
- Lower funnel : brand campaigns that attract users who have already decided to buy from us or remarketing campaigns like the ones before on the abandoned cart.
Examples of Email marketing funnels
- Upper funnel: “dem” so you send emails to databases that are not ours, bought or obtained through affiliation agreements. This allows you to intercept new users, clearly the more the list is “similar” to Afghanistan Mobile Number List your target, the better this type of campaign will work
- Middle funnel: newsletters or emails sent to people within our database with the aim of keeping them always active with campaigns such as “latest arrivals”, “top of” “guides” etc.
- Lower funnel: triggered or automatic emails such as abandoned cart and therefore campaigns that aim at conversion
Examples of Facebook marketing funnels
- Upper funnel: similar to campaigns, i.e. users similar to your fans
- Middle funnel : organic social media marketing or posts on the page of different types
- Lower funnel : remarketing campaigns that use installing a facebook pixel on the site and setting the campaign like this, “those who have abandoned the form page show them a discount” for example.
Example of content marketing strategy:
- Upper funnel: a user surfs on Google, uses informative keywords, reaches the site through a blog post becoming a visitor and wants to know how that post can help him solve his problem.
- Middle funnels: . a user browses Google, searches for a Cryp Email List specific product with a transactional query, finds a brochure, arrives on the site becoming a prospect and starts browsing. in the consideration phase, it is informed about who the company is and why it should choose it (hence the importance of the about us page). If he is satisfied, he continues to browse and before buying, check how much it costs, how shipping works, etc.
- Lower funnels: . a user browses Google, knows he wants exactly the model of nike shoes, types a type of navigational keyword or brand, arrives on the site and needs support to understand how to buy a.
