For those unfamiliar with the features of Google AdWords, the first thing that comes to mind is the ads located at the top of the first page of Google searches, known as Search Network ads. However, the AdWords tool is not limited to just searches and keywords.
To begin to understand the possibilities and scope of this tool, the future advertiser must have a good understanding of what the. Display Network is , what Google Shopping is and what targeting is.
If you have no idea what the points presented above are about, we invite you to read this article until the end, whatsapp number database as we will show you that AdWords is more than Google.
What is Display Network?
YouTube, Blogger, Gmail, Google+, Finance and Google Play, as well as the sites partnered with the giant. Google, make up the AdWords display network. In other words, in the display network, advertisers should focus their work on content and segmentation. More than advertising, it is important to provide personalized information according to the interests of the target audience, placing your campaign on channels with a very interesting power of assertiveness.
AdWords will analyze, for example, what type of content your potential customer is consuming and, based on this behavior, will display ads that are compatible with this future customer. The difference is that the content will not be displayed on the search engine for general consumers, but rather on partner sites associated with Google AdSense.
Learn about the types of ads on the Display Network
The advertiser can work with images, videos, audio and text. The secret is to get your target audience interested and interacting with the content that will be hosted on a Google partner site.
YouTube ads , for example, are personalized according to the audience’s interests. Through browsing history, user accounts, applications and geographic location, it is possible to know and track the profile of each potential customer.
o melhor roteiro de chamada fria de todos os tempos [modelo] Furthermore, YouTube is one of the platforms that has transformed the consumer journey. Today, it is much more practical to see product reviews and articles in audio, video and image format. Going to a physical store just to see a specific item is becoming less and less common. And YouTube ads have contributed to this.
What is Google Shopping?
As we have seen, Google AdWords is not limited to the search network, which makes campaigns on this tool even more important for companies of different segments and sizes. Now, let’s learn what Google Shopping is . This is a channel that appears on the Google search network and focuses on converting into sales.
When a user searches for a product they are interested in. A group of sponsored links will appear in the results with prices. Photos and the name of the store, sometimes even reviews from other users who have already made the purchase.
This is a Google advertising system that works as a price comparison tool, making life much. Easier for consumers and increasing the chances of conversion into sales for advertisers.
Find out what segmentations are present in Google AdWords
Well, now it’s time to learn about the power of segmentation in Google AdWords. It can be demographic, by audience type, interest categories and even by remarketing.
On the Display Network anhui mobile phone number list, when you segment your content by keywords, you can include. URLs, apps, and content that are of interest to the audience that visits Google’s partner sites. The success of your segmentation will depend on the settings you use to design your campaign in the tool.
Remarketing is a segmentation method that is widely used in digital marketing because it can generate future conversions. Having already interacted with or viewed a campaign previously, there is a possibility that the. User will make a purchase due to this “reminder” sent by remarketing. However, care must be taken not to pursue the consumer in an inconvenient way, by inundating users with repeated campaigns.
Now that you know what the Display Network is , what Google Shopping is , and the power of. YouTube ads , how about starting to boost your company’s digital marketing campaigns? Contact us and find out how our team will help your company take off.