How to Explain SEO to Your Grandpa

What is SEO, simply explained

The  magic word  “SEO” starts to wink at your unstoppable desire for web marketing the moment you start searching on a random search engine (let’s say Google? Ok, done) for the website of a company, a supplier or simply when you type in the search bar (yes, later I’ll also tell you what a search bar is) the name of a product accompanie by the name of a city.

In short, what you are doing is a simple and banal search on the Internet. You are  Googling  a word or several words together because you need information.

And this below is a Google search bar, the most popular search engine in Europe and the United States.

SEO and Web Search

Very well, what does SEO (let’s call it feminine for now, as if it were  a beautiful girl , then it could suddenly become a handsome boy, but I’ll explain this later) have to do with searching for information on the Internet?

SEO is nothing more than the art that many young  people  try to apply to the millions of websites in the world of the internet to ensure that when you type “ Weather weekend Milan ” in the Google search bar, the first result that appears is one of the websites of these young  people  (or a website that has been entruste to them to manage).

SEO is the English acronym for  Search Engine Optimization , which translate means:

Is it clearer to you now?

Are you getting this or have I already lost you?

What is SEO for?

Let’s say you have a business.

And that you want to build the website of this company (or maybe you already did it because your nephew or, even better, your  cousin told you to ).

You surely want as many people as possible to visit your online store or read what you have written on the internet,  otherwise why did you open the site?

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Well, then you should know that

The most effective (and smart) way to get traffic to your website is through  search engines  (yes, like Google, that’s right!).

When people search for something on the web  they type a  search query  (yes that’s right,  they Google , they type words in the search bar) and the search engine returns a  page of results  based on the combination of words you typed, as if it were a ranking (this page is called  a SERP  in young people ‘s jargon  ).

What happens now?

People who have  googled , take a quick look at the SERP and then decide to go to the sites they think are most relevant. Typically the most popular results are those positioned at the top of the SERP. We humans are always won over by those who Как использовать виртуальный номер для WhatsApp? are first in the rankings.

Every search engine (haha, like Google, again) has an  algorithm  that decides which links will appear for a specific search query.

The algorithm makes this decision based on thousands of factors so that users get the right results on their SERP.

Is it called The SEO or The SEO?

Yes, it’s time to replace the feminine article “La” with the masculine article “Il” before the word SEO.

When we talk about SEO in the masculine bab directory sense, we mean SEO Specialist , that is, the technical expert who is in charge of optimizing a website for search engines.

The better your website is optimized, the more  prominent it will appear in the SERPs  and the more people will visit it. This means more traffic.

I don’t feel like taking on this responsibility. If you want, we can talk about it together soon!

Why is SEO important?

SEO plays an important role in  web marketing  and  traditional marketing  nowadays.

What I always tell my clients is that  with SEO you stop looking for customers, they find you!

Now it should be clearer to you what SEO is , what SEO does and why you should seriously consider all of this if you have a business website and you don’t know why it’s not getting enough traffic.