Whether you just launched a new B2B website design or are interested in evaluating how your website is performing, website performance tracking is essential.
Website Analytics Tools
both paid and unpaid. Even if you have a paid analytics tool you are using or plan on using, we always recommend installing Google Analytics tracking to provide a baseline of activity. Also, in our experience, many paid analytics tools do use Google Analytics as one of their data sources, so it’s a good idea to have access to the raw data yourself.
Other B2B website tracking platforms include:
This is not a comprehensive list of analytics tools for website performance, but it includes tools that have varying levels of service and capabilities. What you expect or need from your analytics tool will drive the options you consider.
If you’ve logged into an analytics tool for the first time and felt overwhelmed, you are not alone. There is so much data available, it can be tough to know which analytics matter and which you can ignore. Even if you know what you are looking at, it can be easy to “go down the rabbit hole” of data and spend hours analyzing data.
Let’s take a few key metrics to look at when tracking your B2B website performance.
Traffic Volume – A high-level look should Costa Rica Email List include looking at the volume of website traffic. We recommend looking at date ranges, typically year over year for the same date range to see if you notice any patterns or changes. Looking at date ranges also gives you insight into any seasonality or inbound events.
New vs Returning Traffic – Another high-level look should include new visitors vs returning visitors.
Traffic By Source/Channel – Marketing budgets are typically based off of the best lead generating sources. For this reason, it’s important to take a look at what channels or sources are driving traffic to your website.
Engagement Metrics – There are various engagement metrics you can track for your B2B website traffic. Engagement is really just a fancy term for quality traffic. It can also alert you to high-performing and under-performing parts of your website.
Website Conversions – While listed last, this is one of the more CRYP Email List valuable metrics for and sales teams. How well a lead generating website performs is easy to identify in the number and quality of website conversions. Tracking and reporting on website conversions often shows the true value of your B2B website.