Whether you just launched a new B2B website design or are interested in evaluating how your website is performing, website performance tracking is essential. Website Analytics Tools There are a variety of website tracking tools out there, both paid and unpaid. Even if you have a paid analytics tool you are using or plan on using, we always recommend installing Google Analytics tracking to provide a baseline of activity. Also, in our experience, many paid analytics tools do use Google Analytics as one of their data sources, so it’s a good idea to have access to the raw data yourself. Eco friendly crypto, altcoins Other B2B website tracking platforms include: SEM Rush Moz Lead Forensics Lead Feeder Screaming Frog Parse.ly Kissmetrics This is not a comprehensive list of analytics tools for website performance.
Key Website Analytics to Track If you’ve logged
Into an analytics tool for the first time and felt overwhelmed, you are not alone. There is so much data available, it can be tough to know which analytics matter and which you can ignore. Even if you know what you are looking at, it can be easy to “go down the rabbit hole” of data and spend hours analyzing data. Let’s take a few key metrics to look at when Industry Email List tracking your B2B website performance. Traffic Volume – A high-level look should include looking at the volume of website traffic. We recommend looking at date ranges, typically year over year for the same date range to see if you notice any patterns or changes. Looking at date ranges also gives you insight into any seasonality or inbound events. New vs Returning Traffic – Another high-level look should include new visitors vs returning visitors.
If one of your goals is to attract new inbound leads
You will want to focus on improving the number of new visitors. One thing to keep in mind is that for B2B sales, it often takes over 6 touchpoints (which can include multiple visits to your B2B website) before a prospect will make contact with your company. Traffic By Source/Channel – Marketing budgets are typically based off of the best lead generating sources. For this reason, it’s important to take a look at what channels or sources are driving traffic to your website. Ideally, you’ll set up lead conversion CRYP Email List tracking in your analytics tool and can then attribute which sources are driving the best leads. Engagement Metrics.