How to turn them into success?

We analyze the report “The Future of Commerce Trend Report 2022”.

“The only constant in commerce is change” – this sentence opens The Future of Commerce 2022 report prepared by Shopify, but it can also be a guiding principle for all industry forecasts (such as the Global Marketing Trends list from Deloitte, which we discuss in this article ). From the beginning of the coronavirus pandemic in 2020, it was clear that we were facing transformations in many aspects of life, but no one was able to predict exactly what they would be. The next years of adaptation to the new reality are revealing new changes, the consequences of which businesses,

politicians, and citizens are grappling with.

In e-commerce, both the environment in list of cyprus cell phone numbers which businesses operate – advertising platforms, legal regulations, and technological innovations – and the shopping habits of customers are changing. What are the most important changes that specialists will face in 2022 and how to prepare for them? We have analyzed The Future of Commerce Trend Report 2022, developed by Shopify, and we present the most important conclusions.

#1 The cost of acquiring new customers is rising, prompting brands to strengthen long-term relationships with existing customers

Background

We know that the pandemic has accelerated digitalization, including the transfer of brands (and stores) to the online space – many businesses that had not previously planned to operate in e-commerce have found their way online, but have done so to survive. Even the lifting of restrictions in individual regions does not slow down this trend – sellers are following the needs of consumers and offering them their goods and services where it is convenient for customers.

What does this mean into success for e-commerce?

Few have seriously considered the impact that email marketing: learn how to make good use of this tool the increased presence of brands online will have on the advertising landscape – until now. We are seeing greater competition for customer attention in online advertising than ever before, and with that comes rising costs and lower return on investment. Performance marketing is no longer such a profitable source of customer acquisition, and the lack of diversification of advertising channels can result in significant losses.

Data source: Statista

Some marketers plan to continue investing in this advertising model and rely on segmentation to target customers who are ready to buy. Unfortunately, this strategy will not be effective in the long term, for several reasons.

Recommendations

Create a Brand Awareness Measurement Methodology
Set brand awareness, recognition, and association goals, and develop a framework of measurable metrics that will allow you to track your achievement. Use customer surveys to gather valuable information.
Diversify channels and activities
Diversified advertising and sales channels will help reduce customer acquisition costs.
Highlight your values and what makes you stand out at every touchpoint between your customer and your brand.
Define the values that your brand stands for and consistently demonstrate them in every area. 52% of shoppers are more likely to make a purchase from a brand that shares their values.

The Voice of the Experts

“As more businesses go online guatemala lists it’s harder and harder to be found by new customers . Because it’s so easy to start online now, the cost of acquiring customers is skyrocketing. Paid ads are getting really expensive, not to mention the release of Apple’s iOS 14, which makes it harder to measure the results of your ad spend.”

– Mel Ho , Senior Product Marketing Lead at Shopify

“ Brands that speak to everyone speak to no one .