What is User Experience? Sometimes referred to as UX, User Experience relates to how a person feels about using a product, service, or systems like websites & social media platforms. Subjective in nature, user experience depends heavily upon your target audience and the product/service you provide. It’s also a dynamic process that changes over time.
Does Good User Experience Pay Off?
Let’s look at statistics on businesses that have invested in a good UX design.
- Bank of America’s yield metric nearly doubled and exceeded its ROI benchmark after funding a UX redesign program for online banking.
- Hubspot started from the ground up by collecting user feedback. Through A/B testing, they integrated every piece of feedback into their site and made their users feel they were in whatsapp mobile number list control. This doubled their conversion rate and even tripled in other areas.
- Javafly submitted their site to a UX audit and uncovered pain points that led to a 20% increase in conversions and a 74% increase in revenue.
76% of B2B buyers want more personalization to cater to their specific needs. This includes many aspects of user experience, like site speed, aesthetics, and web accessibility (making the web accessible to all).
What Makes a Good User Experience
Whether you are launching a new website or redesigning one. Think like a first-time visitor and ask yourself these important UX questions:
It may sound rudimentary, but make it clear to your visitor which site they’ve landed on. They probably clicked on a link from a Search Engine Results Page (SERP) after reading your Meta Description. They had several choices on the SERP page because your content seemed like the best CRYP Email List match. Don’t assume they read or remember your business name and URL or even know what you do.Have you ever searched through a site and are not sure what to do next? This is where UX and UI interconnect and affects a website’s lead conversion efficiency.