This strategy involves integrating artificial intelligence (AI) into everyday marketing tactics. It is known to generate automated decisions based on real-time data, statistics and observations. It’s an invaluable tool when it comes to speed and relevance , with over 80% of industry professionals already using some form of AI in their digital marketing strategies.
Marketing AI already takes many different forms, some of which we all know:
- chat bots,
- data analysis,
- generating ideas,
- AI songwriters,
- AI paraphrasers,
- content generation,
- natural language processing (NLP).
And the future foresees only further integration of this technology. The market value of artificial intelligence in marketing is projected to grow from $15.84 billion in 2021 to a staggering $107.5 billion in 2028. This Hong Kong Email List clearly shows that artificial intelligence in marketing is here to stay and will may need to be considered in all strategies in the near future.
Advice :
- Consider AI content automation tools .
- Monitor your website’s Google Analytics data.
- Use AI Lyricist .
- Use personalization in your marketing tactics.
- Improve sales forecasting using key performance indicators (KPIs).
6. SEO optimization of online stores and products is gaining importance
Online shopping is just one of these activities. Amazon remains the number one online store worldwide, followed by Shopee and Shein.
The onset of the COVID-19 pandemic has brought about a shift in the way people go about their daily activities. Individuals who were not tech-savvy started ordering groceries online, attending virtual meetings, and using CRYP Email List websites to buy everything from clothes to cookware. This period has caused a huge increase in digital purchases .
Google took advantage of this and made their sales platform more attractive. Selling on Google is now free for all businesses, with no commission for product listings.
To improve the customer’s user experience, Google also created the Shopping Graph . It’s an AI-enhanced model that pulls information about a particular product from a variety of sources, such as videos, reviews, prices, and deals. Google Lens also plays a role in online shopping, allowing the viewer to upload an image of the item they’re looking for right into the search engine. This helps the customer find the product without needing to know its name or brand, and creates more exposure for businesses in the process.
Advice :
- Optimize your product keywords .
- Use alt text to display when searching for images.
- Optimize loading times for online stores.
- Make sure your website is mobile friendly .
7. Structured data (Rich snippets) are everywhere
These are the result boxes that often appear above the first position on the SERP. This structured data can appear in several forms:
- bulleted lists,
- instructions,
- tables or
- simply a sentence or two.
Various factors can contribute to getting rich snippets, including the presence of images, the relevance of the <h2> tag, the length of the snippet, and whether or not anchor text has been used.
Structured data can be very useful for businesses. This is a way to increase your organic CTR by getting 8.6% of clicks without having a high PageRank.
However, they are also important to consider due to the fact that such results increase the number of “no-click searches”. This means that the visitor did not click on any of the search results, as the featured snippet already provided the desired information.
It’s important to consider whether a search result contains a Featured Snippet before doing keyword research.