Most of us are used to attending various types of events in our personal and work lives. Meetups, conferences, trade shows, seminars, classes, mixers, etc. Just about any group gathering could fit the bill.
So how do we adapt to these limitations? For many events, it simply means they will be rescheduled for a later date, or canceled entirely. However, numerous organizers are taking this opportunity to test or simply adopt a very different approach to putting on their events. Instead of looking at shifting an event to a later date, they are looking at how digital solutions can be leveraged in the event arena through the virtual event.
Virtual event technology isn’t new, as arguably the first virtual trade show Ecuador Email List was held in 1993 (ConventionView). However, this initial foray into virtual events predated the explosion of the internet and would be barely recognizable when compared to virtual events today. In the digital marketing arena, an early attempt at the virtual trade show was called eComExpo, in 2007.
Networking
If you have ever attended an event in your industry, chances are there were parts of the agenda specifically designed to foster networking opportunities. Even if it isn’t an organized activity, industry events naturally create opportunities for attendees to meet and network. Whether it’s at a
This dynamic is very difficult to replicate in a virtual event. Event chat CRYP Email List rooms focused on specific topics or simply filled with people who have indicated they want to meet new people attempt to provide a similar experience, but it isn’t quite the same.
The Exhibit Hall
Attendees then walk the floor and stop by the booth to get more information, chat with a team member, etc. It is a major component of lead generation for a lot of companies.
While virtual events often do offer virtual exhibit booths, this is another aspect of a real-world event that is.