This refers to those cases where an individual adds a specific location to their search term. Statistics show that mobile searches that include “near me” searches increased by 136% in 2021. Doing local SEO will help you target people in a specific city, country or region.
When it comes to local searches, an important factor to consider is Guyana Email List the Google Maps package . Businesses are listed here and their locations are marked on the map to show location. If you have a Google My Business profile , you can appear in Map Pack results without a website. This helps people find businesses like yours in and around your area and shows them how and where to find you. A Google My Business profile alone can improve your local SEO .
Safari Digital states that 46% of all searches performed on Google involve local intent . By incorporating this into your strategy, you will instantly move your site closer to the top of the page when people search for solutions in your area. It also gives visitors quick access to information about your business, with details such as contact numbers and address immediately available.
- Have an optimized Google My Business profile.
- Do local keyword research and use it in your content.
- Build local links .
4. The rise of voice searches
Since the development of Amazon’s Alexa, Apple’s Siri and Google Assistant, voice search has become more popular . It is estimated that 41% of adults and 55% of teenagers in the US use voice search on a daily basis. These numbers cannot be underestimated, as they have only been increasing in recent years.
Smart speakers were a novelty until recently and were usually used to answer CRYP Email List basic questions. Now, with new devices like Google Home, Amazon Echo and Apple HomePod, it seems to be a growing trend that is set to become the main method of search in the coming years.
This progress is due to the continuous improvement of artificial intelligence , which is changing the way people interact with technology. As machine learning advances in leaps and bounds, the world of online search and marketing will never be the same. They are better equipped to make predictions and are programmed to recognize keywords and phrases.
To take things a step further, machine learning
is now set to interpret search intent and context using natural language processing (NLP). The rise of conversational queries has made this development even more efficient and has evolved into an impressive AI conversational counterpart.
Google also introduced LaMDA (Language Model for Dialogue Applications) in 2021 and announced LaMDA 2 in May this year. This technology allows the device to engage in casual dialogue with its users. It is designed to discuss any topic and interpret human expressions to answer the question naturally.
Therefore, keywords seem to be less necessary when it comes to voice search. Therefore, it is important to optimize your content for these queries in a way that will still rank on the SERPs.