Into the new year with new strength and goals. And marketing trends are very useful here. Yes, friends, the world is changing, and consumer behavior is changing with it. Today we will talk about marketing in 2019, what has changed and how to work with it.
His Majesty Content Marketing. All Marketing Trends Trend
Yes, yes and yes again. The world oversaturated with a complete list of unit telephone number data advertising has done its job. It’s not that it doesn’t work at all. The consumer is not interested in it. He has learned to use content, search for it and consume it correctly. That’s why content marketing is the leader among marketing trends of 2019.
First. If you want to reach your audience, think about what interesting things you can tell them. In addition to interest, give benefit to your client. Don’t know where to start? Think about the client’s pain points. What really worries them.
Second. Content marketing is not only social networks. It is information portals, media, webinars, master classes, books, and all those sources where you can talk to the audience.
Video content and live broadcasts
Now about the Internet. Cool photos and bright pictures are boring. We want movement. Videos in stories make you watch them to the end, and promo videos increase engagement several times. Live broadcasts give you the opportunity to communicate with the audience here and now, and those who did not have time watch them a little later. What does this give? Again, an increase in reach and engagement. What is important to consider here?
First. Short format.
Second. Subtitles in stories.
Yes, video format consumption is growing at a breakneck pace. But 80% of Instagram users are not ready to turn off the music from their headphones for the sake of your stories. And a long video may simply not load due to the speed of the Internet. Therefore, always remember these two factors.
Influence Marketing
Bloggers. People love them so much and advertisers love them so much, it makes you sick. And yes, that’s true. The audience loses trust in bloggers with millions (or so) of subscribers. They understand perfectly well that this dress or this lipstick is here for a reason. That’s why the level of trust is growing among bloggers with an average audience. They answer subscribers’ questions in direct messages and comments email marketing: learn how to make good use of this tool actively help with advice. And they are honest. Yes, they directly say that this is advertising. And they give honest reviews of the product or service. But they are also selective about advertisers. They love their subscribers and will cooperate with those who their audience really likes. That’s why.
Be honest with your product. Make it better and you will be happy.
Don’t try to deceive the blogger. By doing so you will deceive your audience. It is necessary to explain what this will lead to?
Gamification and Interactivity
We all come from childhood. We love to play guatemala lists get prizes and new emotions. Therefore, introducing game content means attracting the audience and “attaching” them to yourself. And gamification works well on many platforms. How and on which ones:
First. Contests on social networks can be extremely different. From a gift for a repost and subscription to a quest around the city. And the format depends on the goal. Increasing coverage, attracting new subscribers, stimulating sales, introducing a new product to the market.
Second. Website. Mini-games on the main page of the website captivate the client, thereby increasing his time on the website and this affects the place in the search results. Brilliant! Moreover, the correct format will help to tell about the product or advantages of the company in an interesting way. The client gets an emotion from the website, and therefore is already predisposed to the company.
Third. Offline. This is simply a field for interaction. Unconventional shop windows, outdoor advertising, an exhibition stand or stickers for purchases. Be as creative as you like.
The main thing for interactivity is not to overdo it, so as not to get bored, but otherwise, come up with an interesting game and you will be happy.
Chatbots
Chatbots are not only about the speed of answering questions. This is an automated dialogue between the client and the computer. Only you don’t need to enter a message anymore. It is enough to choose from the suggested ones or ask the bot. It will understand you, hear you, answer and place an order. Very convenient. In addition to convenience, chatbots have several more advantages.
First. They can perform marketing tasks, offering the client some special offers. But don’t overdo it with sales. The client still wants to get an answer to the question.
Second. They have an image effect. The style of communication with the client will create the image of the company. Therefore, when you prepare the bot’s answers, think about your style of communication with the client.
Personalized Marketing
And the finale of our monologue. Don’t look at the client as a mass. Your client wants an individual approach, individual content, individual service. Well, you get it. Meet the needs of a narrow audience, be an expert for them and they will reach out to you. How to do this?
First, develop a unique proposal.
Second, emphasize uniqueness in service, atmosphere, staff and content.
With this approach, you will create a special place where not everyone will go, but only unique clients.
If you noticed, 2019 will not be a turning point. All marketing trends emerged a couple of years ago, but next year they will become top marketers and popular with the audience. So, take it and do it, as they say.
Big sales and new clients to you!