At this point, you already have a well-written article for your blog. Now is the time for SEO optimization of the article . Your first goal should be for your chosen keyword (or multiple keywords, if you have them) to fit naturally into your content. So the first step is to identify where you can replace some words or phrases with key terms.
It is important that your article is very readable . You avoid inserting many unnecessary keywords exclusively for search engines – such strategies are annoying and pointless from the users’ point of view. This way you do less good for the article and cause more harm Such texts can discourage the reader from leaving your page quickly, which means to Google that your page is spam.
Optimize your blog content for your readers and not for search engines . Aim for your keywords to be as evenly distributed throughout the article as possible. What brings the most positive results? Designing your blog and articles according to the needs of your readers and ensuring that the site is easily accessible to search engines.
So where to place your keywords within the texts? And how to arrange them?
- In the title (1 to 2 keywords), summary (2 to 3 repetitions) and keyword boxes (5-7). You can include key phrases rather than just individual words,
- Insert them also in (sub)headings (H1, H2, H3, etc.),
- For quality optimization, use only those words that correspond to the chosen topic of the article .
Before publishing the article, of course, check that the quality of the text is excellent, there are no errors and that it complies with Google’s best practices. If you accept guest posts, these texts must follow the same standards as you do on your blog. Failure to do so can seriously affect the quality of your blog.
Example: Bad guest posts can lead to your blog being “penalized” by Google. As a result, your online visibility will be limited.
Step 7: Building quality links
In addition to writing top-quality content, as part of off site optimization, you also build quality links from trusted websites to your article or blog.
The more quality links you have to your article, the more Google will recognize you as an authority in your field. As a result, you will be rewarded with higher positions on Google.
8. Step: Analysis of article performance
By writing and publishing your optimized article, your blog’s SEO optimization or the article is still not finished. Namely, you will want to track the performance of this article, analyze the data and make changes if necessary.
Using Google Analytics (or another tool) you can quickly check how successful an article is in search. Indicators that matter most:
- average time on page,
- number of page views,
- queries that bring search traffic to this article.
With the obtained data, you can find out how your blog “behaves” in Guatemala Email List relation to the competition. Consider how you can improve your content writing or update it with a new, more relevant keyword.
Optimizing blog category pages
Blog categories serve primarily for easier navigation of the end user. Thanks to categorization, you can browse posts more easily and get to older articles faster, without having to follow only chronological order.
Blog categories therefore have a very important purpose in terms of functionality. Not only are they useful for the reader’s navigation, but also for Google, as it lets him know the main topic or the content group within which the articles belong.
Categories serve as an index that organizes the blog into a vertical linking structure , with individual articles placed under different categories.
Let’s see how to optimize categories in a few simple steps.
Selection of the “combining” keyword
The keyword you choose for your categories plays a very important role in optimization.
Try to choose the most dominant keyword related to the topics of the articles you have written or will write in the future. Example: If you have articles with the titles “what is seo”, “on site optimization”, “optimizing blog articles”, “building backlinks”,… then in such a case it would make sense to optimize the main category to the word “SEO”.