Else who uses Engagio, and I tell that company, “Hey, I want all of my data deleted. It’s my right under CCPA, don’t want it there,” that company would go through all of their systems, their CRM, anything else they use Engagio, make sure it’s all gone, and I assume part of this would roll up before they got to Engagio. Because for instance, if you’re deleting that person’s data in their CRM and we use data from their CRM, it’s going to affect us as well.
– Definitely. And we synchronize the systems like the CRM, so then that update will automatically flow through to Engagio.
– – Right so that company would come to us and say, “Hey, just double checking to make sure this person isn’t in the database anymore.”
– Cool. And we integrate with Bambora for intent data,
which is awesome., but is the intent data CCPA complainant?
– It is. And so just like a little background of intent data, intent data is really information that’s been collected about how different companies and their plays are going around the internet, consuming the CRYP Email List intensive content. And there’s various sources of intent data that different providers use. Bambora, the way they collect intent data, is they have relationships in place with a variety of different content providers around the internet, to basically aggregate together, the web browsing and content consumption behavior, of companies on those providers sites. And all of the providers in the Bambora network, are collecting their data in a way which is kind of conforms with
– Okay, cool. So we don’t use any of that data that’s sketchy?
– Awesome. And so quick question, as someone who consumes a lot of content online, cause I hope to write our content, if I’m going to one of these content websites, and that little popup shows up and says like, “Hey, like personal information, data, cookies,” all that stuff, when I agree to that, that’s when I’m making sure that the entire data is being collected. I’m giving my consent to that.
– It’s okay, yeah. And as part of the CCPA, you may not be seeing as you said, you were in California, an extra option on those popups that says “Do not sell that personal data,” which allows consumers to specify if they.