An SEO strategy is the process of organizing a website’s content by topic to increase its likelihood of appearing in search results. It is basically a repeatable process, the ultimate goal of which is to get as much organic traffic from search engines as possible.
- An SEO strategy is a detailed plan to improve your website’s search engine rankings and get more traffic.
- According to recent studies, SEO can provide up to 20 times more clicks and 150% higher return on investment than paid advertising.
- One of the biggest challenges that large companies face when developing an SEO strategy is scalability.
One of the main benefits of a successful marketing SEO strategy is that it Kazakhstan Email List exposes your brand to searchers at all stages of the customer journey. As a result, your business becomes a trusted and familiar source for consumers regardless of their stage in the buying funnel.
Let’s see how to make a superior strategy that will give you the most chances for top positions in the coming year!
SEO strategy in 8 steps
In the following, we will look at 8 specific steps that every website owner can use to develop their own superior SEO strategy.
Make a list of main topics
How much you don’t know yet – keywords are the heart of SEO optimization, which (perhaps surprisingly) is no longer the first step in achieving organic growth. This site is occupied by a list of topics you would like to cover with your site.
To get started, you can start with a set of 10-15 that are related to your products or services. At this point, it is recommended to use various SEO tools such as Google Ads (free), Ahrefs (paid), SEMrush (paid). These tools will help you research keywords and their variation, as well as search volume.
Variations of keywords are important because they are tied to a chosen topic and are very relevant – but keep in mind that you will not individually create a new subpage/post for just keywords and their variations.
Let’s look at an example: you are a parquetry company and one of your services is parquetry. Parquetry in itself has, for example, 2000 monthly searches and represents the core topic you will be writing about. SEO tools help you identify related keywords, such as “parquetartstvo price” in our example. We will probably not open a new subpage for the term “parquetartstvo cena”, but will include it as a content section on the “parquetartstvo” subpage. With this, we capture additional rankings even for several words, how about just “parquetartstvo”.
Action Step : Prepare a list of 10-15 short keywords that are relevant to CRYP Email List your business and that your target audience is searching for. Then sort that list by monthly search volume.
Make a list of long-tail keywords related to the main topics
In this step, you start optimizing your pages or subpages for specific keywords. For each main topic (step 1) you have identified, use an SEO tool to identify at .