In today’s digital times, a strong online presence is becoming more and more important for companies . A strong SEO strategy contributes the most to this.
With 2023 just off to a good start, the following SEO trends to watch out for in the new year will come in handy.
Google’s algorithm is constantly evolving, with updates and adjustments happening up to 600 times a year . From the Google Caffeine update in 2009, which brought faster and more accurate search results, including updated results from news and social media, to the fifth product reviews update in September 2022, which aims to rank content related to product reviews. All with the aim of making the results more useful for the searcher.
Google is constantly looking for new ways to improve search results. This means that as Google’s algorithm continues to change, it is a challenging task for SEO professionals to adjust their strategies accordingly.
1. Keyword research is still important
Keywords are phrases that people type into a search engine to get the results they are looking for. SEO optimization of websites for keywords used to be done to make a website appear first in search results. However, the purpose of keyword research has been changing recently. Ranking first in search engines is no longer the primary goal .
These SERPs (search engine results pages) can often take in ads and snippets Guatemala Email List from other sources that they think are more relevant to the searcher. For this reason, keywords are now optimized for SERP marketing. It’s important to implement this strategy across all channels, including blog posts, websites, videos or social media.
- Consider the keywords your competitors are using (try the keyword gap tool with Semrush).
- Repurpose older content.
- Target keywords with less competition and moderate search volume.
2. Use of semantically related or LSI keywords
LSI (Latent Semantic Indexing) are all words and combinations CRYP Email List of words that Google sees as semantically related to a topic. If our central topic were e.g. cars, the LSI words in this case could be car, vehicle, road, tires, motor, drive, etc.
By linking relevant similar keywords, we can expand on a topic the reader is already interested in and have all the information in one convenient place. More contextual background on a topic is a great way to provide more value to the reader.
To achieve this, you will need to focus primarily on user intent .