To understand the definition of suggestive selling, it is best to refer to the example of restaurants. This technique is bas on suggesting some dishes or additions to the customer to help him make a decision that he would hardly make on his own potato chip technique .
70% of customers who go to a restaurant do not know exactly what they are going to order, so by offering them an additional product it is possible that they will even agree to think about it. But it is not just about a recommendation of a specific dish, the objective is to sell more and, at the same time, make the customer happy.
To ensure that it is a suggestive sale, it must meet the following potato chip technique characteristics and parameters:
You ne to increase the average consumption
suggesting drinks, side dishes and desserts. It must meet the customer’s nes : suggestive selling is not about “pushing” the consumption of certain products but rather about recommending them bas on the diner’s preferences.
Try to prioritize profitable dishes : bas on the consumer profile, the purchase of products that generate the highest greece telegram phone number list profit margin can be suggest.
There is another way to apply suggestive selling, which is in establishments that sell products and services. In the case of e-commerce, it is relat to the concepts of upselling and cross-selling , which we will discuss later.
The principles of suggestive selling apply to all types of retail establishments, but the way they are appli varies. For a 12 sales terms that every professional should know fashion company, for example, it is easier to place the accessories that would best match a dress next to it, while in a pet shop, the cashiers can inform the buyer that for an extra charge they can take a magazine about pet care.
The important thing is to know potato chip technique that the definition of suggestive selling is the same for all types of commerce, but the techniques must be adapt to the dynamics of each company. In the case of retail,
there are some strategies that we will see below
Placing products close together : Thinking about products that “match” or are commonly purchas together helps other customers make a similar decision.
Showing the deal while shopping: Not only does this work to show the customer how much they are saving, but since they are in the impulse to buy something new, they may think about using the money they sav on an additional item or product.
Offering a complementary product at checkout : Offering a small complementary item or a new product that is on sale at the alb directory time of checkout usually attracts the customer’s attention at the very least.
Offline and online advisors : personalization is essential in sales, regardless of the channel where they are made. You can help your client make a decision by offering them advice in a physical or virtual store.
Suggestive selling: upselling and cross-selling
In the case of e-commerce, the practice of suggestive selling is relat to the concepts of upselling and cross-selling, although for some potato chip technique experts there are certain differences.
The first refers to offering another product that is better or superior to the one the customer has chosen, while the second presents additional or complementary products. In the case of e-commerce, platforms have to present these options clearly and to do so, they ne to know the customer and, again, personalize their experience as much as possible.
To achieve this, technology is the best ally and Customer Relationship Management (CRM) software not only facilitates the analysis of customer interactions with our company, but also the integration with those friendly robots that offer help and advice to the customer, in the best way of suggestive selling.