Aon signed an eight-year, $240 million sponsorship from Manchester United in April 2013. The deal extended the relationship Aon began in 2009 when it invested $130 million over four years to show its brand on Manchester United shirts. But Aon’s…
Latest Must Books for Content Marketers on the Go
It’s that time again, time for my third annual mid-year roundup of recently released books recommended for content marketers. The self-education never ends for content marketers…even when the holidays roll around. As always, one of my goals is to highlight the…
Are Organizational Silos Preventing Your Content Marketing Team From Succeeding?
Simplifying the process is a major concern of content marketers. As organizations become larger and more complex, they move from one person handling social relations and public relations to hiring entire teams to handle different aspects of the content marketing process. These…