I hesitated for a long time about the future of e-mail marketing campaigns. But a recent study by American marketing technology pioneers Zeta Global. And a marketing research firm The Relevancy Group shows that email marketing campaigns are more valuable…
How to Use the Facebook Pixel This Great Tool
One of the most misunderstood elements of the Facebook advertising platform is the “big and powerful” Facebook Pixel. We will tell you more about this tool. Facebook describes it this way The Facebook Pixel is an analytics tool that lets…
Instagram Tightens Its Rules on Sponsored Content
Instagram has decided to update its terms of service. One of these changes relates to content sponsored by influencers. Although the terms of use excluded posts promoting weapons, tobacco or drugs, the company found that these were not yet strict…
Google Changes the Appearance of Results on the Desktop Version
Google is rolling out an update to paid and organic search results on desktop, to bring them more in line with mobile search results. The updated design includes a more prominent “Ad” label for paid results , at least in…