Price What is the value of my product/service? How does your price compare to your competitors? Promotion How do you reach your target market? What marketing platform do you use? Do events, holidays, or seasons affect your message and your…
It is easier for them to stick to the same supplier unless there’
Difference between their current supplier and the competitor. Another finding from the said study revealed that even if there is a huge decrease in the product price, B2B companies will not increase their purchases during a recession but will stick…
What They Want First, a little optimism. In the same McKinsey report
We found that 45% of global business buyers expect the economy to rebound within 3-4 months of the end of April. This is undoubtedly good news. But if you don’t make strategic adjustments to your marketing and communications, you may…