Don’t be afraid to extend your customer segmentation variables beyond preliminary divisions. The more specific and unique you can be in grouping your customers the more likely your messaging and engagements will have impact in their daily workflows. These more…
6 B2B Customer Segmentation Best Practices
The digital transformation of business has finally given enterprises the power to deliver on the potential of B2B customer segmentation. While most of us associate the digital leap to subscription and third-party software services with customer empowerment, those same tech…