CCO’s latest issue has not arrived. Can you verify that I’m still on your list? » While this comment may seem problematic, I can’t think of a better compliment. Someone is missing the content we post. Today’s post is an article we published…
How Do You Connect Content Silos? New
We’re talking about breaking down silos, like everyone could speak to and understand each other seamlessly if only we put all their offices together in one big room. But it does not work. It doesn’t work because the differences between us run…
Say No to Photography and Create Authentic Images
Here’s one of the first rules of your visual content strategy: don’t use stock images on your branded website. Stock photos are cheap and easy, so tempting. Don’t be tempted by cheap and easy. (It’s advice you can apply to other situations as…