Email is the preferred communication channel for the majority of people working in B2B. And based on the CTR of B2B emails is 52% higher than that of B2C emails. Open rate and click-through rate are the most popular ways…
Developing a Clear Understanding of the Needs of All Customer Segments
The three elements above build off one another. Timing dictates how much ground one should attempt to cover in the time allotted. This then informs content prioritization, with questions such as “What information is most important for the audience to…