Many consumers today turn out to be attentive individuals, better informed thanks to the internet, with a greater critical capacity, and have greater expectations of businesses, showing a desire for active participation in consumption. The experiential approach is becoming increasingly important…
To Create This Type of Strategy, the Current Price Method is Used :
In other words, These strategies are influenced by the competitive situation and the perceived value of the product (ie the degree of differentiation). Since competition is determined by the market structure, we report the decisive degree of freedom for each structure:…