On their value proposition and ability to address rapidly changing pain points. What makes one’s offering and value-added in the context of the current climate? Reflect this value in every element of messaging and outreach. B2B audiences may be experiencing…
How B2B Organizations Can Adapt to Changing Buyer Expectations
Sometimes the things we can’t change end up changing us.” This unattributed quote feels particularly relevant as we all are in the midst of change that we didn’t anticipate for 2020. Yet, what is up to our discretion is how we react…