7 steps to implementing MS Power BI in your organization
Your guide will be Cezary Jagaś, E-commerce Data Lead at Publicis Le Pont. Natalia Roś, a journalist from Laba […]
Digital Marketing
Digital Marketing
Digital Marketing
The 9 Most Interesting Christmas Campaigns in 2024
You can love or hate holiday marketing, but there are some campaigns that are hard not to be moved by.
Digital Marketing
Do you know what a SaaS is? Get to know the service that changed the way we all use software
Many of the services we use on a daily basis are “in the cloud.” A popular example is the
Digital Marketing
What is Help Desk Support and how does it work?
Today’s customer values interaction with companies that are available for real-time communication . According to Zendesk’s 2020 Customer Experience Trends
Digital Marketing
Knowledge Base Software: Implement in 5 Steps
As mentioned above, a well-structured knowledge base provides breadth and depth of information, allowing customers to delve into specific topics
Digital Marketing
Discover the 4 stages of the AIDA sales technique
Attention consists of getting a person to focus their senses on a specific point. To do this, it is necessary
Digital Marketing
Suggestive selling: how to apply the big potato chip technique to all types of commerce
To understand the definition of suggestive selling, it is best to refer to the example of restaurants. This technique is
Digital Marketing
5 characteristics of a successful commercial sales manager
In his/her work routine, the professional is responsible for managing the resources of the sales department, including the budget, the
Digital Marketing
7 Advantages of SaaS in the face of ongoing digital transformation
SaaS , or software as a service , is a way of making software and technology solutions available over the
Digital Marketing
Business Sales: 6 Keys to Achieving Business Success in B2B Sales
What are the features that distinguish B2B sales? Why is it such a demanding and unique type of sale? Let’s
Digital Marketing
What is Customer Lifetime Value and how to measure it?
Learn one of the key metrics in any business. Ira Veles, editor of Laba Business owners need to track
Digital Marketing
What is customer prospecting and 5 keys to implementing your strategy
Establishing the appropriate prospecting strategies will depend on being clear about who our Buyer persona is , in other words,